21世纪高职高专规划教材·物流管理系列:物流英语
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八五品
库存2件
作者欧阳斌、张耀平 编
出版社清华大学出版社
出版时间2010-03
版次1
装帧平装
货号B2-11-7
上书时间2025-01-21
商品详情
- 品相描述:八五品
图书标准信息
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作者
欧阳斌、张耀平 编
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出版社
清华大学出版社
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出版时间
2010-03
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版次
1
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ISBN
9787302220961
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定价
22.00元
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装帧
平装
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开本
16开
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纸张
胶版纸
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页数
214页
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字数
285千字
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正文语种
简体中文,英语
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丛书
21世纪高职高专规划教材
- 【内容简介】
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《物流英语》是物流专业学生的一门必修课程,旨在培养学生在物流实践中的英语交流技能。《物流英语》共12章,主要内容有物流概念、供应链管理、物流运输、第三方物流、零售供应链、连锁超市、配送中心、多式联运、采购管理、物流信息管理、客户服务、包装与条码识别。《物流英语》适合作为高职高专类物流专业学生的专业英语或双语教学教材,也可作为市场营销、国际贸易等专业学生的教材。
- 【目录】
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Chapter1Logistics
Text1WhatisLogistics?
RolePlay1PlacinganOrder
Text2TheDefinitionofLogistics
RolePlay2DeliveriesandSuppliers
CaseStudyLogisticsatWal-Mart
Test
Chapter2SupplyChainManagement
Text1RoleofLogisticsintheSupplyChain
RolePlay1ConversationwithForwardAirPresident(I)
Text2WhatisSupplyChainManagement?
RolePlay2ConversationwithForwardAirPresident(II)
CaseStudyFutureTrendsinSupplyChainManagement
Test
Chapter3Transportation
Text1ThePurposeofTransportation
RolePlay1UKTransportationConversation
Text2DefinitionofTransportation
RolePlay2GroundTransportation
CaseStudyYamatoTransportCo.,Ltd.
Test
Chapter4AThirdPartyLogisticsProvider
TextIWhatisOutsourcing?
RolePlayIProblemswithaClient
Text2DefinitionofThirdPartyLogistics
RolePlay2SalesTerminology
CaseStudyHowtoSelectaThird-PartyLogisticsProvider
Test
Chapter5RetailingLogistics
Text1RetailSupplyChains
RolePlay1ARetailConversation
Text2RetailingLogisticsinU.K.
RolePlay2MeetingwithCustomers
CaseStudyGrampianCountryFoodGroup
Test
Chapter6ChainStore
Text1StandardizationoftheOperationofChainStores——AnOpinion
RolePlay1BritishFood
Text2DefinitionofChainStores
RolePlay2BargainingataFlea-Market
CaseStudyMcDonaldsCorporation
Test
Chapter7DistributionCenter
Text1WhatIsaDistributionCenter?
RolePlay1TargetDistributionCenter
Text2WarehouseManagement
RolePlay2DistributionOpportunities
CaseStudyTurbochargedWarehouse&DistributionCenter
Test
Chapter8IntermodalTransportation
Text1Containerization-Past,PresentandFuture
RolePlay1ImportandExportBusiness
Text2TheNatureofIntermodalism
RolePlay2TheEconomics
CaseStudyInternationalTransportationOperation
Test
Chapter9Procurement
Text1DefinitionaboutProcurement
RolePlay1AnOfficeintheUniversityofPaisley
Text2ApplicationofProcurementSystems
RolePlay2AnOfficeintheUniversityofPaisley
CaseStudyUnitedNationsProcurementMethods
Test
Chapter10InformationManagement
Text1LogisticsInformationandCommunicationTechnology
RolePlay1UsingaComputer
Text2InformationApplication
RolePlay2HookingUpMyComputer
CaseStudyUseofEDIintheSupplyChain
Test
Chapter11CustomerService
Text1EightRulesforGoodCustomerService
RolePlay1CustomerServices(I)
Text2DevelopingaLogisticsServiceQualityScale
RolePlay2CustomerServices(II)
CaseStudyBack-to-backSupplyChainServicesIsMoreThanJustLogistics
Test
Chapter12Packaging
Text1IntroductiontoPackaging
RolePlay1ThePackaging(I)
Text2PackagingTypes
RolePlay2ThePackaging(II)
CaseStudyCoca-ColaCompany
Test
AppendixALogisticsDocuments
AppendixBAbbreviations
Reference
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