One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work 英文原版

图书标准信息

• 作者 Stephen Key（斯蒂芬·奇） 著
• 出版社 McGraw-Hill
• 出版时间 2011-02
• 版次 1
• ISBN 9780071756150
• 定价 249.20元
• 装帧 精装
• 开本 32开
• 纸张 胶版纸
• 页数 256页
• 正文语种 英语

【内容简介】

Turnyouronesimpleideaintomillions—withoutliftingafinger!

“Mr.Key’sbrilliance,wisdom,andinsightwillmakeyourich.Buythisbook!”

—MarkVictorHansen,bestsellingauthorandco-creatoroftheChickenSoupfortheSoul?series

“StephenKeyhaswrittenabookoverflowingwiththeall-importantinformationthatinventorsneed:astep-by-stepguidethrougheverythingthatgoesintoasuccessfulproductintroduction.”

—GaryDahl,PetRock?inventor

“Aterrificguideforanyonewhowantstobeasuccessfulentrepreneur.”

—JohnOsher,innovationguruwhocreatedSpinBrush?,StretchArmstrong?,SpinPop?,andQuattro?TitaniumTrimmerRazor

“TiredofworkingforcorporateAmerica?Tiredoflivingpaychecktopaycheck?

OneSimpleIdeacanteachyouhowtoaddafewzerostoyourincome.Buythisbookandliveyourdreamsnow!”

—KevinHarrington,infomercialkingandfeaturedinvestoron

MarkBurnett’sSharkTank

“StephenKeyturnsconventionalinventing‘wisdom’onitsheadandclearlyoutlineshowanyonecanearnameaningfulincomewithOneSimpleIdea.”

—TamaraMonosoff,founderofMomInvented?andauthorof

TheMomInventorsHandbookandYourMillionDollarDream

“Whetheryouareacreatororaconnector,thisbookwillhelpyouturnyourideasintoafulfilling,profitablecareer.ReaditandWIN!”

—PatrickLonergan,formervicepresidentandgeneralmanager,Johnson&Johnson,andpresident/partnerofNUMARKLaboratories,Inc.

AbouttheBook:

Foraslongasyoucanremember,you’vehadadream.You’velongedtoseeyourproductideacometofruitionsoyouneverhavetoworkforanyoneelseagain.

StephenKeyhasbeenlivingthisdreamfor30years.ThedeveloperofsuchlucrativeproductsasMichaelJordan’sWallBall?,theSpinformation?rotatinglabel,andHotPicks?guitarpicks,heknowsbetterthananyonehowtomakeagreatlivingasanentrepreneur.Keydevelopsideasfornewproducts,licensesthemout,collectsroyaltychecks,anddoesn’tlookback.Youcandoit,too.AllyouneedisOneSimpleIdea.

Inthisbook,Keyrevealsthesecretsthathelpedhimandthousandsofhisstudents—includingbestsellingauthorTimFerriss—turntheircreativityintoapassiveincomegeneratorby“renting”anideatoacompany,whichtakescareofR&D,production,marketing,sales,accounting,distribution,andeverythingelseyoudon’twanttodo.

You’llbeamazedathowsimpletheprocessoflicensinganideaforprofitactuallyis.Keyexplainshowto:

Keepyourideassafe—withoutspendingtimeandmoneyonapatent
Beyourownboss—withoutformallyopeningabusiness
Seeyourproductgotomarket—withoutfootingadimeinexpenses
Makepotentiallybigmoney—withoutquittingyourdayjob

Theage-oldbusinessassumptionthatideasmustcomefromwithinorganizationshasbeenshattered.Fromglobalcorporationstosmallbusinesses,companieshavebecomesoconfidentinoutsideentrepreneursthatlicensingisnowa$500billionindustry.Businessesneed“freelancers”likeKey—andyou—toprovidecreative,marketableideasfornewofferings.

WithOneSimpleIdea,there’snoprototyping,nopatents,and,bestofall,norisk.Youcanmakethesystemworkforyou—ratherthantheotherwayaround.

StephenKeyhassuccessfullylicensedmorethan20simpleideasthathavegeneratedbillionsofdollarsofrevenue.His“10StepstoBringYourIdeatoMarket”course,whichcanbefoundatwww.inventright.com,hasattractedmorethan10,000studentsaroundtheworld.

　　今天，在快速发展的市场需求及日益激烈的竞争环境下，创意必须在企业内部创造的古老商业理念已经过时，“开放式创新”应运而生。从跨国公司到小企业，都非常需要外部人员用创新和敏锐的市场嗅觉带来新的产品。《创意就是你的提款机：将创意带入市场的6个步骤》的内容就是讲解怎样利用“开放式创新”，把自己的创意安全地授权出去，用头脑来赚钱的方法。作者斯蒂芬·奇用6个步骤、一个完整的流程向我们介绍了他成功的秘密，那就是利用开放式创新将个人创意授权给企业，由企业来负责创意产品的生产、营销、财务、物流等一系列事务，即借助产业体系将个人创意推向市场的盈利模式。
　　《创意就是你的提款机：将创意带入市场的6个步骤》融入了作者从事该行业近30年的经验、技巧、方法和案例。仔细阅读你就会发现，无需辞去现有的工作，也无需许多资金，一个简单的创意便能帮你实现致富梦想和精彩人生。

【作者简介】

StephenKeyhassuccessfullylicensedmorethan20simpleideasthathavegeneratedbillionsofdollarsofrevenue.His“10StepstoBringYourIdeatoMarket”course,whichcanbefoundatwww.inventright.com,hasattractedmorethan10,000studentsaroundtheworld.

　　斯蒂芬·奇，一位成功的企业家和屡获大奖的产品开发者。他发明的产品众多，拥有20多项特许授权创意、13项专利，为授权企业带来了几十亿美元的销售收入。他与发明家联合会主席安德鲁·克鲁斯一起，为创业者和发明者提供培训已有10年的时间，他的很多学生也通过他教授的方法成功地将创意转化为丰厚的收入。
　　作为创新领域的杰出领导者，斯蒂芬还多次出镜全美众多电视节目，比如《好创意》及真人秀节目《美国发明家》，并在美国专利商标局2009年9月举办的第14届独立发明者年会上发表了主题演讲。

【目录】

Preface:TheFerrissEffectvii
Acknowledgmentsxi
Introduction:HowOneSimpleIdeaLedtotheLifeofMyDreamsxiii
Part1ThePowerofOneSimpleIdea1
1HowYouCanCreatetheLifeofYourDreams3
2TheBeauty-andOpportunity-ofOpenInnovation17
3CEOorCIO-WhichHatFitsYouBest?27
Part2FindYourMillion-DollarIdea35
4LookforMarketableIdeas37
5GetCreative!47
6NotCreative?BeaProductScout55
7HowtoPickWinners69
Part3ProveYourIdea81
8WillItSell?83
9IsItDoable?91
10ToPrototypeorNottoPrototype99
Part4ProtectYourIdea111
11TheSmartWaytoSafeguardYourIdea113
12ControlEveryStepoftheProcess131
Part5PreparetoPitchYourIdea137
13CreateSalesToolsThatSellBenefits139
14GetintheGameWithoutQuittingYourJob149
Part6SubmitYourIdeatoPotentialLicensees157
15KickFeartotheCurb159
16FindtheRightDoorstoKnockOn171
17TheCallThatGetsYouintheDoor179
Part7BringYourIdeastoMarket195
18CutaGreatDeal197
19LivingtheDream211
Appendix:ValuableResources225
Index231