Grinding It Out 英文原版

Grinding It Out 是麦当劳品牌之父---雷克洛克RayKroc的自传，讲述了这位饱受争议的传奇人物是如何用汉堡包征服世界的。

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北京丰台

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作者Ray Kroc

出版社St. Martin's Paperbacks

出版时间1987-08

出版地USA

印刷时间1987-08

装帧平装

纸张铜版纸

页数210页

正文语种ENGLISH

上书时间2023-02-14

已实名进店收藏店铺

商品描述: 内容简介 · · · · · ·
Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.

But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

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