作者简介 蔡莉,Ph.D.,professor,graduate supervisor,Department of Business Administration,School of Management,Jiangsu University.In recent years,her focus is on the courses taught in English fordifferent levels of students offering Ph.D.candidates,masters and bachelors.The courses include“Strategic Planning and Management”“Competitive Strategy and Technology”“Management Research Methodology”Selected Reading of Management Classics”.She won a provin teaching achievement award and has already published one English textbook and more than 40 academic papers;presided over different projects,concluded the National So Science Foundation of China,and four projects at provin and ministerial levels(this includes one of Jiangsu provin colleges and universities’full English excellent curriculum construction)。and has participated in many projects at the provin,municipal and horizontal levels.
目录 Chapter Introduction 1.1 General Meaning of Planning 1.2 Strategic Planning Misunderstanding 1.3 Strategic Planned Pitfalls/Traps Chapter 2 Theoretical System of Strategic Planning and Management 2.1 System of Business Strategic Planning and Management 2.2 The Merger of Business Strategic Planning and Management Chapter 3 Global Challenges and Development 3.1 Competition Challenges 3.2 Commercial Rules Conflict 3.3 Participants Synchronization Chapter 4 Theories and Techniques Development of Strategic Planning and Management 4.1 Classical Theories and Principles/Approaches 4.2 Modern Theories and Principles 4.3 Industrial Organization View (IO) and Resource Base View (RBV) Chapter 5 Contemporary Mainstream Strategic Planning and Management Ideas 5.1 Dynamic Capability Theory 5.2 Virtual Business Strategy 5.3 Strategic Network Theory 5.4 Strategic Alliance 5.5 Differential Management 5.6 Evolutionary Theory …… Chapter 6 Modern General Analysis Techniques Chapter 7 Advanced Analysis Techniques Chapter 8 Emerging Deliberation of Strategic Planning & Management Chapter 9 Construction of An Organizational Support System Chapterl0 Strategic Management Formulating References
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