The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk![22条永恒不变的营销法则]
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作者Al Ries(阿尔·里斯) 著
出版社HarperCollins US
出版时间1994-04
版次1
装帧平装
货号N3
上书时间2024-09-17
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图书标准信息
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作者
Al Ries(阿尔·里斯) 著
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出版社
HarperCollins US
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出版时间
1994-04
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版次
1
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ISBN
9780887306662
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定价
149.30元
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装帧
平装
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开本
32开
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纸张
胶版纸
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页数
143页
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正文语种
英语
- 【内容简介】
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Therearelawsofnature,sowhyshouldn'ttherebelawsofmarketing?
AsAlRiesandJackTrout—theworld-renownedmarketingconsultantsandbestsellingauthorsofPositioning—note,youcanbuildanimpressiveairplane,butitwillneverleavethegroundifyouignorethelawsofphysics,especiallygravity.Whythen,theyask,shouldn'ttherealsobelawsofmarketingthatmustbefollowedtolaunchandmaintainwinningbrands?InThe22ImmutableLawsofMarketing,RiesandTroutofferacompendiumoftwenty-twoinnovativerulesforunderstandingandsucceedingintheinternationalmarketplace.FromtheLawofLeadership,toTheLawoftheCategory,toTheLawoftheMind,thesevaluableinsightsstandthetestoftimeandpresentaclearpathtosuccessfulproducts.Violatethematyourownrisk.
- 【作者简介】
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AlRiesandhisdaughterandbusinesspartnerLauraRiesaretwooftheworld'sbest-knownmarketingconsultants,andtheirfirm,Ries&Ries,workswithmanyFortune500companies.TheyaretheauthorsofThe22ImmutableLawsofBrandingandTheFallofAdvertisingandtheRiseofPR,whichwasaWallStreetJournalandaBusinessWeekbestseller,and,mostrecently,TheOriginofBrands.AlwasrecentlynamedoneoftheTop10BusinessGurusbytheMarketingExecutivesNetworkingGroup.LauraisafrequenttelevisioncommentatorandhasappearedontheFoxNewsandFoxBusinessChannels,CNN,CNBC,PBS,ABC,CBS,andothers.TheirWebsite(Ries.com)hassomesimpleteststhatwillhelpyoudeterminewhetheryouarealeftbrainerorarightbrainer.
- 【目录】
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Introduction
1.TheLawofLeadership
2.TheLawoftheCategory
3.TheLawoftheMind
4.TheLawofPerception
5.TheLawofFocus
6.TheLawofExclusivity
7.TheLawoftheLadder
8.TheLawofDuality
9.TheLawoftheOpposite
10.TheLawofDivision
11.TheLawofPerspective
12.TheLawofLineExtension
13.TheLawofSacrifice
14.TheLawofAttributes
15.TheLawofCandor
16.TheLawofSingularity
17.TheLawofUnpredictability
18.TheLawofSuccess
19.TheLawofFailure
20.TheLawofHype
21.TheLawofAcceleration
22.TheLawofResources
Warning
Index
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