Nudge:Improving Decisions About Health, Wealth, and Happiness
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八五品
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作者 Richard H.(理查德·H·泰勒)、Cass R. Sunstein(卡斯·桑斯坦) 著
出版社 Penguin
出版时间 2009-04
版次 1
装帧 平装
货号 M2
上书时间 2024-07-16
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作者
Richard H.(理查德·H·泰勒)、Cass R. Sunstein(卡斯·桑斯坦) 著
出版社
Penguin
出版时间
2009-04
版次
1
ISBN
9780143115267
定价
125.80元
装帧
平装
开本
16开
纸张
胶版纸
页数
320页
正文语种
英语
【内容简介】
Nudgeisaboutchoices—howwemakethemandhowwecanmakebetterones.AuthorsRichardH.ThalerandCassR.Sunsteinofferanewperspectiveonpreventingthecountlessmistakeswemake—includingill-advisedpersonalinvestments,consumptionofunhealthyfoods,neglectofournaturalresources,andotherbaddecisions.Citingdecadesofcutting-edgebehavioralscienceresearch,theydemonstratethatsensible"choicearchitecture"cansuccessfullynudgepeopletowardsthebestdecisionswithoutrestrictingtheirfreedomofchoice.Sstraightforward,informative,andentertaining,thisisamust-readforanyonewithinterestinourindividualandcollectivewell-being.
【作者简介】
Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. Cass R. Sunstein is Felix Frankfurter Professor of Law at Harvard Law School.
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