商务英语上(第3版)/谢毅斌

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北京东城

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作者谢毅斌著作著

出版社对外经济贸易大学出版社

ISBN9787566306289

出版时间2013-08

装帧平装

开本其他

定价36元

货号1200739325

上书时间2024-12-30

已实名已认证进店收藏店铺

商品描述: 目录
UNIT ONE
CHAPTER 1 What Is Economics
CHAPTER 2 Needs and Wants
CHAPTER 3 Supply and Demand
CHAPTER 4 Consumer Market in China

UNIT TWO
CHAPTER 5 What Is International Business
CHAPTER 6 Brief History of Business
CHAPTER 7 Business Environment

UNIT THREE
CHAPTER 8 What Is Production
CHAPTER 9 Factors of Production
CHAPTER 10 Product Life Cycle
CHAPTER 11 Product Adaptation and Presentation
CHAPTER 12 Product Packaging and Labeling

UNIT FOUR
CHAPTER 13 Intemational Market Research
CHAPTER 14 Market Selection
CHAPTER 15 Free Trade
CHAPTER 16 Tariff Bamer
CHAPTER 17 Non-Tariff Bamer
CHAPTER 18 Trade Fairs

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