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管理行业英语/21世纪应用型本科教育行业英语系列教材(附送光盘1张)

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20.2 6.8折 29.8 全新

库存4件

北京东城

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作者黎晴//龙游宇著作著

出版社暨南大学出版社

ISBN9787566801838

出版时间2012-08

装帧平装

开本其他

定价29.8元

货号1200342631

上书时间2024-12-30

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品相描述：全新

商品描述: 目录
前言
Unit1  SocioeconomicAgent
  Listening   Situation 1   Interviewing for a job as a sales representative
  Situation 2   Preparing for a good job interview
  Speaking   Situation 3   Asking about a job opening
  Situation 4   Attending a job interview
  Reading  Passage 1   How Does Fiscal Policy Work?
  Passage 2   Internet Businesses: Another Digital Gold Rush
  Writing   A Resume
Unit2  Foreign Trade Enterprise
  Listening  Situation 1   Introducing a job
  Situation 2   Describing a job of an international trade specialist
  Speaking   Situation 3   Discussing a business plan
  Situation 4   Talking about the details of a sole agency agreement
  Reading  Passage 1   Sales/Purchase Contract
  Passage 2   New Insight into Trends of Chinese Footwear Industry
  Writing   A Letter of Job Application
Unit3  Manufacturing Enterprise
  Listening   Situation 1   Meeting a foreign guest at the airport
  Situation 2   Making a welcoming speech
  Speaking   Situation 3   Arranging the hotel
  Situation 4   Receiving a foreign guest at a dinner party
  Reading   Passage 1   Markets and Marketing
  Passage 2   Automotive Industry in the Peoples Republic of China
  Writing  Sample 1  A Letter of Enquiry
  Sample 2  A Letter of Reply
Unit4  Corporate Structure
  Listening   Situation 1   Introducing a company
  Situation 2   Creating a company profile
  Speaking  Situation 3   Making an appointment with client for lunch
  Situation 4   Making an appointment with client for business
  Reading   Passage 1   Corporate Governance
  Passage 2   Chief Executive Officer
  Writing   Sample 1  A Letter of Order
  Sample 2  Acknowledgement
Unit5  Corporate Culture
  Listening   Situation 1   Showing a customer around a toy show
  Situation 2   Creating a business video--a virtual company tour
  Speaking  Situation 3   Showing the customer around the factory
  Situation 4   Asking for more information
  Reading  Passage 1   Fortune 500
  Passage 2   Women CEOs
  Writing  Sample 1  Complaint Letter
  Sample 2  Reply to a Complaint Letter
Unit6  International Economic Cooperation
  Listening  Situation 1   Introducing new products to a potential client
  Situation 2   Getting better prepared for product introduction
  Speaking  Situation 3   Talking about joint venture with a foreign partner
  Situation 4   Discussing cooperation with a foreign partner
  Reading  Passage 1   Foreign Direct Investment
  Passage 2   Driving Low Carbon Business
  Writing  Memo
Unit7  International Market
  Listening  Situation 1   Talking about marketing strategies for a new product
  Situation 2   Planning a specific procurement process
  Speaking  Situation 3   Asking for a 25% discount
  Situation 4   Negotiating prices with a supplier
  Reading  Passage 1   Commodity Markets
  Passage 2   7 Ps of Services Marketing
  Writing  Workshop Agenda
Unit8  The Situation and Development of the World Economy
  Listening  Situation I   Holding a dinner party for a client
  Situation 2   Making an appreciative speech
  Speaking  Situation 3   Picking up a client at the hotel
  Situation 4   Seeing off the client at the airport
  Reading  Passage 1   The World Economy: Pulling Apart
  Passage 2   The World Economic Outlook
  Writing  An Abstract for a Thesis
参考答案
Glossary

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管理行业英语/21世纪应用型本科教育行业英语系列教材(附送光盘1张)

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