中级教师用书(第2版)/剑桥标准商务英语教程
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北京东城
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作者编者:(英)盖伊？布鲁克-哈特//大卫？克拉克
出版社西安交通大学出版社
ISBN9787569304077
出版时间2018-03
装帧平装
开本16开
定价48元
货号1201669814
上书时间2024-09-16
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目录
Introduction /4Acknowledgements /6Unit notes with exam references and answer keysCompany profilesHuman resourcesUnit 1 Staff development and training /7Unit 2 Job descriptions and job satisfaction /10Unit 3 Getting the right job /13Unit 4 Making contact /17Grammar workshop 1/19MarketingUnit 5 Breaking into the market /20Unit 6 Launching a product /23Unit 7 A stand at a trade fair /26Unit 8 Being persuasive /29Grammar workshop 2/32EntrepreneurshipUnit 9 Starting a business /33Unit 10 Financing a start-up /36Unit 11 Expanding into Europe /39Unit 12 Presenting your business idea /42Grammar workshop 3/44Business abroadUnit 13 Arranging business travel /45Unit 14 Business conference /48Unit 15 Business meetings /51Unit 16 Spending the sales budget /54Grammar workshop 4/56ChangeUnit 17 So media and business /57Unit 18 Business and the environment /60Unit 19 A staff survey /63Unit 20 Offshoring and outsourcing /66Grammar workshop 5/68Customer relationsUnit 21 Customer satisfaction and loyalty /69Unit 22 Communication with customers /72Unit 23 Corresponding with customers /74Unit 24 Business across cultures /77Grammar workshop 6/79Writing reference answer key /80Exam skills and exam practice answer keysBusiness Vantage /82Photocopiable activities and case studiesTeacher’s notes and answer keys /86Unit 1 Activity: The training budget /102Unit 2 Activity: Responsibilities and relationships at work /102Unit 3 Activity: Management culture /104Unit 4 Activity: Body language in interviews /105Unit 4 Case study: Hello Holidays /107Unit 5 Activity: Cool hunters /111Unit 6 Activity: Publicity stunts /113Unit 6 Case study: MyOfficeChef/115Unit 7 Activity: Location, location, location: which stand is best? /118Unit 8 Activity: Quiz: Are you a good negotiator? /120Unit 9 Activity: A letter to a franchiser /122Unit 10 Activity: Business start-up game /123Unit 11 Activity: Location bingo /125Unit 11 Case study: Finding a new office /128Unit 12 Activity: Handling questions in presentations /133Unit 13 Activity: Intercultural advice /134Unit 14 Activity: Networking /135Unit 14 Case study: Conference Centre /138Unit 15 Activity: Speeding up meetings /141Unit 15 Case study: Agrodist /143Unit 16 Activity: Business travel game /145Unit 17 Activity: Traditional marketing vs. so media marketing /147Unit 18 Activity: Greening the office /149Unit 19 Activity: Managing change /150Unit 19 Case study: Fendara SL /151Unit 20 Activity: Outsourcing survey /153Unit 21 Activity: Good customer service? /154Unit 22 Activity: Designing a customer communication competition /156Unit 23 Activity: An email of apology /157Unit 24 Activity: Business gurus game /159
内容摘要
《剑桥标准商务英语教程：教师用书（第2版）》分为初、中、高三个级别。本书每个单元都提供了详细的教学指导建议，方便教师备课。列示学生用书中各单元的练习与BEC考试中各题型的对应关系，使考生明确备考方向。附有学生用书中练习题的答案及BEC考试真题答案。另外，书中还包含了丰富的可影印的资料，如课堂补充活动和案例分析，并附有教学建议和答案。
主编推荐
《剑桥标准商务英语教程（第2版）》（Business Benchmark Second Edition）是一套由剑桥英语教学者编著的商务英语教程，每个级别都包含学生用书（附自学手册）和教师用书各一册，互为补充。本教程围绕当前职场中常见的主题设置学习单元，涵盖商务用语和商务技能，通过有针对性的指导和反复练习，帮助学生提高商务环境中的英语实际运用能力。本教程既可用于商务英语课堂教学，也适合那些即将踏入职场或已工作的学习者使用。
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