国际商务系列教材：国际商务礼仪

图书标准信息

• 作者 张立玉 著
• 出版社 武汉大学出版社
• 出版时间 2014-09
• 版次 1
• ISBN 9787307134621
• 定价 25.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 180页
• 字数 280千字
• 正文语种 英语
• 丛书 国际商务系列教材

【内容简介】

　　《国际商务系列教材：国际商务礼仪》共分12个章节，从商务接待、商务宴请、办公室礼仪、面试礼仪、谈判礼仪、旅行礼仪、餐饮礼仪等方面入手，详细阐述了跨文化交际中的基本礼仪常识。每个章节都有其独立的商务礼仪内容，突出介绍了一些商务礼仪的基本原则和运作技巧。旨在为全球化生活、学习和工作环境中的交际者提供基本的行为指导，并使广大学生、读者及从业人员通过学习国际商务礼仪规范，消除礼仪差异导致的交际障碍，提高交际的有效性和市场的竞争能力，从而赢得更多的商机。

【目录】

Chapter1AnIntroductionofBusinessEtiquette
1.1TheDefinitionofEtiquette
1.2TheDefinitionofBusinessEtiquette
1.3RulesofBusinessEtiquette
1.4BusinessEtiquettesinChina
1.5TheImportantRoleofBusinessEtiquette
1.6SomeTips
1.7SkillsandStrategies

Chapter2BusinessEtiquetteinReception
2.1TheDefinitionofBusinessEtiquetteinReception
2.2SomeBasicRulesforReceptionEtiquette
2.3TheBasicStepsinReceivingBusinessPartners
2.4TheFunctionsofBusinessReception
2.5TheResponsibilityinReception
2.6SomeTipsforBusinessReception
2.7SkillsandStrategies

Chapter3BusinessEtiquetteinOffice
3.1TheDefinitionofOfficeEtiquette
3.2OfficePartyEtiquette
3.3CellPhoneEtiquette
3.4E-mailEtiquette
3.5OfficeCommunicationEtiquette
3.6AppointmentEtiquette
3.7SomeTipsforOfficeEtiquette
3.8SkillsandStrategies

Chapter4BusinessEtiquetteinMeeting
4.1TheDefinitionofBusinessMeetingEtiquette
4.2SomeBasicRulesonBusinessMeetingEtiquette
4.3SomeGuidelinesonBusinessMeetingEtiquette
4.4AttendingonInternationalConference
4.5SuccessfulMeetings
4.6SomeTipsforBusinessMeetingEtiquette
4.7SkillsandStrategies

Chapter5BusinessEtiquetteinCommunication
5.1TheDefinitionofCommunicationEtiquette
5.2EffectiveCommunication——GoodListening
5.3ExcellentBusinessCommunication
5.4ProperBusinessCommunicationManners
5.5CommunicatingEtiquette
5.6SomeRulesforPrperOfficeCommunication
5.7SomeTipsforBusinessCommunication
5.8SkillsandStrategies

Chapter6BusinessEtiquetteinDressing
6.1TheDefinitionofDressingEtiquette
6.2AppearanceMatters
6.3BasicStylesofClothing
6.4FashionAccessories
6.5BusinessClothingEtiquette
6.6ProfessionalDressCode
6.7SomeTipsforBusinessDressingEtiquette
6.8SkillsandStrategies

Chapter7BusinessEtiquetteinDining
7.1BusinessDiningEtiquette
7.2AttendingaBusinessDinner
7.3TakingYourSeatataFormalDinner
7.4UsingNapkin
7.5ChoosingtheRightSilverware
7.6WhenYouHaveFinishedEating
7.7ChineseDiningEtiquette
7.8GoodMannersattheTable
7.9SkillsandStrategies

Chapter8BusinessEtiquetteinInterview
8.1TheDefinitionofInterviewEtiquette
8.2EtiquetteforBusinessInterview
8.3TheBestWaytoReduceInterviewStress
8.4EtiquetteforaJobInterview
8.5CaseStudy——AnInterviewwithShellOilCompany
8.6AGoodFitwiththeOrganization
8.7SomeTipsforaSuccessfulInterview
8.8SkillsandStrategies

Chapter9BusinessEtiquetteinNegotiation
9.1SomeBasicEtiquetteforNegotiation
9.2AGoodNegotiator
9.3SomeGuidelinesforSuccessfulNegotiation
9.4SkillfulQuestionsinNegotiation
9.5BusinessNegotiationEtiquetteinChina
9.6SomeTipsforBusinessNegotiators
9.7SkillsandStrategies

Chapter10BusinessEtiquetteinTravel
10.1TravelEtiquettes
10.2TheBasicRulesforaBusinessTrip
10.3PlanningaBusinessTrip
10.4BusinessTravelProtocolsandEtiquette
10.5TravelEtiquetteintheWorld'sMost-VisitedCountries
10.6SomeTipsforBusinessTrip
10.7SkillsandStrategies

Chapter11BusinessEtiquetteinSocializing
11.1SocializingEtiquette
11.2WaysofAddressingPeople
11.3SomeGuidelinestoSocializeSuccessfully
11.4OnlineSocializingEtiquette
11.5OfficeCollectionsandParties
11.6SomeTipsforSocializing
11.7SkillsandStrategies

Chapter12BusinessEtiquetteinGift-giving
12.1SomeBasicRulesonBusinessGirl-giving
12.2SelectingaCorporateGirl
12.3BusinessGift-givingEtiquette
12.4OfficeGift-givingEtiquette
12.5InternationalGift-givingEtiquette
12.6Gift-givingEtiquetteinChina
12.7SomeTipsforGift-giving
12.8SkillsandStrategies

AppendixIBusinessEtiquetteinEurope
AppendixIIBusinessEtiquetteinAsia
AppendixIIIBusinessEtiquetteinAmerica
AppendixIVBusinessEtiquetteinAfrica

参考书目