Playing to Win：How Strategy Really Works【Z2】

图书标准信息

• 作者 A.G.、Roger L. Martin 著
• 出版社 Harvard Business Review Press
• 出版时间 2013-02
• 版次 1
• ISBN 9781422187395
• 定价 273.50元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 272页
• 正文语种 英语

【内容简介】

ThisisA.G.Lafley’sguidebook.Shouldn’titbeyoursaswell?

WinningCEOA.G.LafleyisnowbackatthehelmofconsumergoodsgiantProcter&Gamble.Ifyouwanttoknowthestrategyhe’llusetorestoreP&Gtoitsformerdominance?readthisbook.

PlayingtoWin,anotedWallStreetJournalandWashingtonPostbestseller,outlinesthestrategicapproachLafley,inclosepartnershipwithstrategicadviserRogerMartin,usedtodoubleP&G’ssales,quadrupleitsprofits,andincreaseitsmarketvaluebymorethan$100billionwhenLafleywasfirstCEO(heledthecompanyfrom2000to2009).Thebookshowsleadersinanytypeoforganizationhowtoguideeverydayactionswithlargerstrategicgoalsbuiltaroundtheclear,essentialelementsthatdeterminebusinesssuccess?wheretoplayandhowtowin.

LafleyandMartinhavecreatedasetoffiveessentialstrategicchoicesthat,whenaddressedinanintegratedway,willmoveyouaheadofyourcompetitors.Theyare:(1)Whatisourwinningaspiration?(2)Wherewillweplay?(3)Howwillwewin?(4)Whatcapabilitiesmustwehaveinplacetowin?and(5)Whatmanagementsystemsarerequiredtosupportourchoices?Theresultisaplaybookforwinning.

ThestoriesofhowP&GrepeatedlywonbyapplyingthismethodtoiconicbrandssuchasOlay,Bounty,Gillette,Swiffer,andFebrezeclearlyillustratehowdecidingonastrategicapproach?andthenmakingtherightchoicestosupportit?makesthedifferencebetweenjustplayingthegameandactuallywinning.

PlayingtoWinoutlinesaprovenmethodthathasworkedforsomeoftoday’smostcelebratedbrandsandproducts.Letthisbookserveasyournewguidetowinning,aswell.

【作者简介】

A.G.LafleyistheformerChairmanoftheBoard,President,andChiefExecutiveOfficerofProcter&Gamble.UnderLafley'sleadership,P&G'ssalesdoubled,itsprofitsquadrupled,itsmarketvalueincreasedbymorethan$100billion,anditsportfolioofbillion-dollarbrands--likeTide,Pampers,Olay,andGillette--grewfrom10to24asaresultofhisfocusonwinningstrategicchoices,consumer-driveninnovation,andreliable,sustainablegrowth.Today,Lafleyconsultsonbusinessandinnovationstrategy,advisesonCEOsuccessionandexecutiveleadershipdevelopment,andcoachesexperienced,new,andpotentialCEOs.RogerMartinisDeanoftheUniversityofToronto'sRotmanSchoolofManagementandanadvisertoCEOsonstrategy,design,innovation,andintegrativethinking.In2011,RogerwasnamedbyThinkers50asthesixthtopmanagementthinkerintheworld.Thisishiseighthbook;healsocontributesregularlyto"HarvardBusinessReview,"the"FinancialTimes,"andthe"WashingtonPost,"amongothers.HeholdsanMBAfromHarvardBusinessSchoolandanABineconomicsfromHarvardCollege.