What Women Want: The Global Market Turns Female Friendly 英文原版-《女性想要什么：全球市场变得对女性友好》
帕科·昂德希尔是大获成功的《为什么我们购买》和《商场的呼唤》的作者，他报道了女性在每个市场中日益增长的重要性——是什么让包装、产品、空间或服务“女性友好”。提供世界市场之旅——通过敏锐的观察和实际应用来帮助每个人适应新的现实。“重点是，”昂德希尔写道，“当男人忙着做其他事情时，女人却正在成为主要的社会、文化和经济力量。”
￥ 160 九五品
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作者Paco Underhill 帕科·昂德希尔
出版社Simon & Schuster
ISBN9781416569954
出版时间2010-07
版次1
印刷时间2010-07
印次1
装帧精装
尺寸24 × 16.3 cm
纸张胶版纸
页数224页
正文语种英文
货号C2-1
上书时间2024-04-12
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"PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service ""female friendly."" Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.
As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet—in short, how we spend our time and money.
With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman’s role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women’s health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off.
""The point is,"" writes Underhill, ""while men were busy doing other things, women were becoming a major social, cultural, and economic force.""
And, as he warns, no business can afford to ignore their power and presence."
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