Marissa Mayer and the Fight to Save Yahoo! 英文原版-《玛丽莎·梅耶尔和拯救雅虎的斗争！》
（2015）本书讲述了雅虎当初如何陷入如此糟糕的境地、玛丽莎·梅耶尔在谷歌备受争议的崛起，以及她为拯救互联网偶像而进行的绝望斗争的内幕故事。在作家尼古拉斯·卡尔森的巧手之下，这本引人入胜的书记录了梅耶尔的崛起和雅虎的失误，以戏剧性的方式说明了如何才能在硅谷占据一席之地。它揭示了一家笨重的大型科技公司是否有可能在当今快速变化的商业环境中保持领先地位。
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作者Nicholas Carlson 尼古拉斯·卡尔森
出版社Twelve
ISBN9781455556618
出版时间1985-06
版次1
印刷时间2015-01
印次1
装帧精装
尺寸24 × 16 cm
纸张胶版纸
页数368页
正文语种英文
货号C2-1
上书时间2024-04-12
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"A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38.
When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing?
MARISSA MAYER AND THE FIGHT TO SAVE YAHOO! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon.
In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted.
In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape."
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