现代商务英语综合教程（第1册）附赠光盘
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库存10件
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作者范连颖，王艳主编
出版社中国人民大学出版社
ISBN9787300117041
出版时间2010-05
装帧平装
开本16开
纸张胶版纸
页数208页
字数317千字
定价43元
货号660136
上书时间2024-05-07
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【书 名】 现代商务英语综合教程（第1册）附赠光盘
【书 号】 9787300117041
【出 版 社】 中国人民大学出版社
【作 者】 范连颖，王艳主编
【出版日期】 2010-05-01
【开 本】 16开
【页 码】 208
【定 价】 43.00元
【内容简介】
《现代商务英语综合教程》系列教材内容由浅入深，由普通商务常识逐渐过渡到专业性较强的商务知识，语言水平也由易到难，适用对象为大学一至三年级的学生。本书为《现代商务英语综合教程》第*册，共十二章，按照每周4～6学时设计。
【目录】
Chapter 1 Introduction to Business
Background Case: Donald Trump Is Back
Listening
Reading: The Miracle of IKEA
Translation
Speaking
Writing
Additional Reading: Stay Hungry. Stay Foolish.
Chapter 2 Business Recruitment
Background Case: Southwest Airlines Recruitment
Listening
Reading: Nike's E-recruitment Strategy
Translation
Speaking
Writing
Additional Reading: Qualities Employers Seek
Chapter 3 Business Communication
Background Case: Whose Fault?
Listening
Reading: Effective Business Communication
Translation
Speaking
Writing
Additional Reading: The Great Communicators
Chapter 4 Teamwork
Background Case: Peter Smith Builds Up a Company with a Teamwork Culture
Listening
Reading: Teamwork and Team Building
Translation
Speaking
Writing
Additional Reading: The Race Between the Tortoise and the Hare
Chapter 5 Business Travel
Background Case: As Business Travel Increases, So Do Costs and Headaches
Listening
Reading: What Does My Business Benefit from Business Travel?
Translation
Speaking
Writing
Additional Reading: Facing Business Challenges at Holiday Inn Worldwide
Chapter 6 Business Etiquette
Background Case: What's Wrong?
Listening
Reading: Good Etiquette Is Good Business
Translation
Speaking
Writing
Additional Reading: Business Etiquette Is About People
Chapter 7 Health and Safety
Background Case: Investing in Health and Well-Being Leads to Business Success
Listening
Reading: Meeting Business Challenges at Johnson & Johnsor
Translation
Speaking
Writing
Additional Reading: Health and Safety Makes Good Business Sense
Chapter 8 Setting Up a Business
Background Case: Bill Gates' Mysterious New Company
Listening
Reading: Building Your Business... Is Just Like Building a House
Translation
Speaking
Writing
Additional Reading: Dreaming Your Way to Success
Chapter 9 Products
Background Case: Pampers to Expand Product Range, Services in China
Listening
Reading: P&G's Quest for "Wow" Design
Translation
Speaking
Writing
Additional Reading: McDonald's: We're Lovin' It！
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