跨文化沟通与管理（第9版，双语教学版）

正版全新

24.03 6.3折 38 全新

库存11件

上海浦东

作者（美）弗雷德·卢森斯，乔纳森·多

出版社人民邮电出版社

ISBN9787115408730

出版时间2016-01

装帧平装

开本16开

纸张胶版纸

页数180页

定价38元

货号1955895

上书时间2025-05-19

商品详情

品相描述：全新

商品描述: 【书    名】跨文化沟通与管理（第9版，双语教学版）
【书    号】 9787115408730
【出版社】人民邮电出版社
【作    者】（美）弗雷德·卢森斯，乔纳森·多
【出版日期】 2016-01-01
【版    次】 1
【开    本】 16开
【页    码】 180
【定    价】 38.00元

【内容简介】
《跨文化沟通与管理（第9版，双语教学版）》选自弗雷德·卢森斯的InternationalManagement:Culture,Strategy,andBehavior2015年的第9版。在优选化背景下，跨文化管理是所有跨国组织以及跨国管理者的重要议题。《跨文化沟通与管理（第9版，双语教学版）》的作者关注并尊重文化差异，同时又融入当代全新的跨文化管理的研究成果和实践经验。
《跨文化沟通与管理（第9版，双语教学版）》共分为四章：文化的意义和维度；跨文化管理；组织文化与组织多样性；跨文化沟通与谈判。全文论述深入浅出，可读性、实践性强。对所有标题加了中文注释后，让读者可以迅速阅读并抓住主旨。

【目录】
1TheMeaningsandDimensionsofCulture2
TheWorldofInternationalManagement:TheCultural
RootsofToyota'sQualityCrisis2
TheNatureofCulture4
CulturalDiversity5
ValuesinCulture9
ValueDifferencesandSimilaritiesacrossCultures9
ValuesinTransition10
CulturalDimensions12
Hofstede12
Trompenaars19
IntegratingCultureandManagement:TheGLOBEProject28
CultureandManagement29
GLOBE'sCulturalDimensions30
GLOBECountryAnalysis30
TheWorldofInternationalManagement-Revisited33
SummaryofKeyPoints33
KeyTerms34
ReviewandDiscussionQuestions34
InternetExercise:Renault-NissaninSouthAfrica35
IntheInternationalSpotlight:SouthAfrica36
2ManagingAcrossCultures38
TheWorldofInternationalManagement:Applev.Samsung:
ComparingCorporateCulture38
TheStrategyforManagingacrossCultures40
StrategicPredispositions41
MeetingtheChallenge42
Cross-CulturalDifferencesandSimilarities45
ParochialismandSimplification45
SimilaritiesacrossCultures48
ManyDifferencesacrossCultures48
CulturalDifferencesinSelectedCountriesandRegions52
DoingBusinessinChina53
DoingBusinessinRussia55
DoingBusinessinIndia57
DoingBusinessinFrance58
DoingBusinessinBrazil59
DoingBusinessinArabCountries60
TheWorldofInternationalManagement-Revisited62
SummaryofKeyPoints63
KeyTerms63
ReviewandDiscussionQuestions63
InternetExercise:Haier'sApproach63
IntheInternationalSpotlight:Mexico64
3OrganizationalCulturesandDiversity66
TheWorldofInternationalManagement:Managing
CultureandDiversityinGlobalTeams66
TheNatureofOrganizationalCulture68
DefinitionandCharacteristics69
InteractionbetweenNationalandOrganizationalCultures70
OrganizationalCulturesinMNCs74
FamilyCulture76
EiffelTowerCulture76
GuidedMissileCulture77
IncubatorCulture78
ManagingMulticulturalismandDiversity80
PhasesofMulticulturalDevelopment80
TypesofMulticulturalism82
PotentialProblemsAssociatedwithDiversity84
AdvantagesofDiversity85
BuildingMulticulturalTeamEffectiveness86
TheWorldofInternationalManagement-Revisited88
SummaryofKeyPoints88
KeyTerms89
ReviewandDiscussionQuestions89
InternetExercise:Lenovo'sInternationalFocus89
IntheInternationalSpotlight:Japan91
4Cross-CulturalCommunicationandNegotiation92
TheWorldofInternationalManagement:
OffshoringCultureandCommunication92
TheOverallCommunicationProcess95
VerbalCommunicationStyles95
InterpretationofCommunications98
CommunicationFlows99
DownwardCommunication99
UpwardCommunication101
CommunicationBarriers102
LanguageBarriers102
PerceptualBarriers105
TheImpactofCulture107
NonverbalCommunication109
AchievingCommunicationEffectiveness112
ImproveFeedbackSystems112
ProvideLanguageTraining112
ProvideCulturalTraining113
IncreaseFlexibilityandCooperation113
ManagingCross-CulturalNegotiations115
TypesofNegotiation115
TheNegotiationProcess116
CulturalDifferencesAffectingNegotiations117
NegotiationTactics120
NegotiatingforMutualBenefit121
BargainingBehaviors123
TheWorldofInternationalManagement-Revisited126
SummaryofKeyPoints127
KeyTerms127
ReviewandDiscussionQuestions128
InternetExercise:WorkingEffectivelyatToyota128
IntheInternationalSpotlight:China129
BriefIntegrativeCase1.1:Coca-ColainIndia130
BriefIntegrativeCase1.2:Danone'sWranglewithWahaha136
In-DepthIntegrativeCase1.1a:EuroDisneyland142
In-DepthIntegrativeCase1.1b:BeyondTokyo:Disney'sExpansioninAsia152
In-DepthIntegrativeCase1.2:Walmart'sGlobalStrategies156
Endnotes165
Glossary175