Dealing with Darwin：How Great Companies Innovate at Every Phase of Their Evolution

图书标准信息

• 作者 GeoffreyA.Moore 著
• 出版社 Penguin Group (USA) Incorporated
• 出版时间 2005-12
• ISBN 9781591841074
• 定价 197.90元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 288页

【内容简介】

TheDarwinianstruggleofbusinesskeepsgettingmorebrutalascompetitiveadvantagegapsgetnarrowerandnarrower.Anythingyouinventtodaywillsoonbecopiedbysomeoneelse-probablybetterandcheaper.
Manycompaniesthriveduringtheearlystagesoftheirlifecycle,onlytofallslackduringperiodsofinertiaanddieoutwhileotherssurgeahead.ButasGeoffreyMooreshows,somenotablecompanieshavefiguredouthowtodealwithDarwinintheirmatureyears-makingchangesontheflywhilefendingoffchallengesfromeveryquarter.