战略管理：概念与案例（第16版）

图书标准信息

• 作者 [美]弗雷德·R.戴维(Fred R. David) 福里斯特·R.戴维（Forest R. David） 著
• 出版社 清华大学出版社
• 出版时间 2018-06
• 版次 1
• ISBN 9787302500872
• 定价 79.00元
• 装帧 其他
• 开本 16开
• 纸张 胶版纸

【内容简介】

《战略管理：概念与案例（第16版）》是美国高等院校经济管理学院战略管理专业本科生、研究生的经典教材，全球500多所院校采用本书作为教材，并已翻译为多种文字，在全球范围内广泛流行。本书分为两大块，*块是概念，共计11章内容，主要讲述战略管理的基本理论，包括战略管理的概念，战略的制定、实施与评价，以及战略管理案例分析。第二块是案例，讲述各行各业共计29个生动的案例，将战略管理相关知识与企业实践紧密结合。全书有一个全新的贯穿始终的综合案例——雀巢公司，每章后还提供了小案例和实践练习。
  本书不仅适合高等院校管理类专业本科生、研究生阅读，还可以作为企业、政府等机构工作人员的参考读物。

【目录】

前言

第1章  战略管理要素········································································································ 31

战略管理的步骤············································································································ 33

直觉与分析相结合········································································································ 34

战略管理中的关键术语································································································· 36

战略管理模型··············································································································· 42

战略管理的益处············································································································ 43

为什么有些企业不进行战略规划··················································································· 45

战略规划的弊端············································································································ 46

经营战略与军事战略比较······························································································ 46

本章总结······················································································································ 49

综合案例：雀巢公司（2016）······················································································· 54

实践练习······················································································································ 63

第2章  在美国之外的战略规划·························································································· 67

全球化经营的本质········································································································ 68

全球化经营的优势与弊端······························································································ 72