Harvard Business Review on Corporate Strategy

图书标准信息

• 作者 Harvard Business School Press（哈佛商学院出版社） 著
• 出版社 Harvard Business School Press
• 出版时间 1999-08
• 版次 1
• ISBN 9781578511426
• 定价 174.00元
• 装帧 平装
• 开本 32开
• 纸张 胶版纸
• 页数 260页
• 正文语种 英语
• 丛书 管理必读系列

【内容简介】

Forreaderswhoneedtostayup-to-dateonthenewrulesandevolvingideasthatareshapingtoday'scorporatestrategies,thisreferenceisessential.TheHarvardBusinessReviewPaperbackSeriesisdesignedtobringtoday'smanagersandprofessionalsthefundamentalinformationtheyneedtostaycompetitiveinafast-movingworld.HerearethelandmarkideasthathaveestablishedtheHarvardBusinessReviewasrequiredreadingforambitiousbusinesspeopleinorganizationsaroundtheglobe.Articlesinclude:CreatingCorporateAdvantagebyDavidJ.CollisandCynthiaA.Montgomery;CompetingonResources:Strategyinthe1990sbyDavidJ.CollisandCynthiaA.Montgomery;DesperatelySeekingSynergybyMichaelGooldandAndrewCampbell;TheEndofCorporateImperialismbyC.K.PrahaladandKennethLieberthal;BeyondGreening:StrategiesforaSustainableWorldbyStuartL.HartandJeffreyF.Rayport;WhyFocusedStrategiesMaybeWrongforEmergingMarketsbyTarunKhannaandKrishnaG.Palepu;CompetingonCapabilities:TheNewRulesofCorporateStrategybyGeorgeStalk,Jr.,PhilipEvans,andLawrenceE.Shulman;andCorporateStrategy:TheQuestforParentingAdvantagebyAndrewCampbell,MichaelGoold,andMarcusAlexander.

【作者简介】

Since1984,HarvardBusinessSchoolPresshasbeendedicatedtopublishingthemostcontemporarymanagementthinking,writtenbyauthorsandpractitionerswhoareleadingtheway.Whetherreadersareseekingbig-picturestrategicthinkingortacticalproblemsolving,adviceinmanagingglobalcorporationsorfordevelopingpersonalcareers,HBSPresshelpsfuelthefireofinnovativethought.HBSPresshasearnedareputationasthespringboardofthoughtforbothestablishedandemergingbusinessleaders.

【目录】

Creating Corporate Advantage 

Competing on Resources: Strategy in the 1990s 

Desperately Seeking Synergy 

The End of Corporate Imperialism 

Beyond Greening: Strategies for a Sustainable World 

Why Focused Strategies May Be Wrong for Emerging Markets 

Competing on Capabilities: The New Rules of Corporate Strategy 

Corporate Strategy: The Quest for Parenting Advantage 

About the Contributors 

Index