Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity 创新五把刀

图书标准信息

• 作者 Josh Linkner（约什·林克纳） 著
• 出版社 Wiley
• 出版时间 2011-02
• 版次 1
• ISBN 9780470922224
• 定价 284.70元
• 装帧 精装
• 开本 32开
• 纸张 胶版纸
• 页数 256页
• 正文语种 英语

【内容简介】

5-partprocessthatwilltransformyourorganization-oryourcareer-intoanon-stopcreativityjuggernaut

Weliveinanerawhenbusinesscyclesaremeasuredinmonths,notyears.Theonlywaytosustainlongterminnovationandgrowthisthroughcreativity-atalllevelsofanorganization.DisciplinedDreamingshowsyouhowtocreateprofitablenewideas,empowerallyouremployeestobecreative,andsustainyourcompetitiveadvantageoverthelongterm.Linknerdistillshisyearsofexperienceinbusinessandjazz-aswellashundredsofinterviewswithCEOs,entrepreneurs,andartists-intoa5-stepprocessthatwillmakecreativityeasyforyouandyourorganization.Themethodologyissimple,backedbyprovenresults.

*Empowersindividuals,teams,andorganizationstomeetcreativechallengesposedbythemarketplace

*Turnsthemysteryofcreativityintoasimple-to-useprocess

*Showshowcreativitycanbeusedforeverythingfrominnovative,game-shiftingbreakthroughstoincrementaladvancesanddailyimprovementstobusinessprocesses

*Offersdozensofpracticalexercises,thought-starters,workoutstogrowcreativemuscles,andcasestudies

DisciplinedDreamingshowseventhestuffiestcorporatebureaucracieshowtocultivatecreativityinordertobecomemorecompetitiveintoday'sshiftingmarketplace.

【作者简介】

JoshLinknerisfounderandchairmanofePrize,adominantplayerinthepromotionsindustryserving74ofthetop100brands.Heisafour-timeentrepreneur,venturecapitalist,accomplishedjazzmusician,andhighlysought-afterkeynotespeaker.Hehaswonseveralbusiness,technology,anddesignawards,includingtheErnst&YoungEntrepreneuroftheYearAward,Crain's40under40,AutomationAlley'sCEOoftheYear,andtheDetroitExecutiveoftheYear.