Unit 1 An Overview of Cross-border E-commerce Part 1 Cross-border E-commerce in International Trade Part 2 Cross-border E-commerce: A Booming Sector in China\'s Economy Part 3 Rosy Future of China\'s Cross-border E-commerce Part 4 Project Part 5 Culture Focus Unit 2 Introduction to Main Cross-border E-commerce Platforms Part 1 Alibaba Platform Part 2 Amazon Platform Part 3 eBay Platform Part 4 Project Part 5 Culture Focus Unit 3 Product Development Part 1 Overseas Cross-border E-commerce Market Research Part 2 Overseas Customer Profile Part 3 Product Selecting Part 4 Project Part 5 Culture Focus Unit 4 Platform Operation Part 1 Platform Selection Part 2 Online Store Design Part 3 Product Listing Part 4 Order and Shipping Processing Part 5 Project Part 6 Culture Focus Unit 5 Marketing and Promotion Part 1 Online Promotion Part 2 Advertisement Poster Part 3 Email Marketing Part 4 Social Media Marketing Part 5 Project Part 6 Culture Focus Unit 6 Customer Service Part 1 Product Information Inquiry Part 2 Price Negotiation Part 3 Reviews/Feedback Part 4 Disputes and Complaints Part 5 Project Part 6 Culture Focus Key and Script 阅读篇章参考译文
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