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管理学基础英语教程（新视界商务英语系列教材；商务英语“十三五”规划特色重点教材）

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33.24 5.0折 67 全新

库存7件

北京西城

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作者张家瑞

出版社中国人民大学出版社

出版时间2020-06

版次1

装帧其他

货号30934938

上书时间2023-12-15

剡溪书局

四年老店

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商品详情

品相描述：全新

商品描述: 目录
Chapter 1  Entrepreneurship and Setting Up a Business
  Text A  The Founder's Diemma
  Text B  Three Lessons for Entrepreneurs from inside Alibaba's Taobao University
  Text C  How the Best Entrepreneurs Succeed
Chapter 2  Organizational Structure
  Text A  Building the Al-Powered Organization
  Text B  Starbucks Coffee's Organizational Structure & Its Characteristics
  Text C  General Electric's Organizational Structure for Diversification
Chapter 3  Managing by Objectives
  Text A  Management by Whose Objectives?
  Text B  Goal Setting Case Study
  Text C  McKinsey and Co. Case Study Summary
Chapter 4  Strategic Management
  Text A  The Core Competence of the Corporation
  Text B  Strategic Management of eBay
  Text C  Apple's Profitable but Risky Strategy
Chapter 5  Finding and Keeping the Best Employees
  Text A  How to Keep Your Best Employes:Developing an Efective Retention Policy
  Text B  Is Twitter's Retention Strategy Enough to Attract Top Talent?
  Text C  Increasing Employee Retention Through Experience
Chapter 6  Motivating Employees
  Text A  Maslow's Hierarchy of Needs Theory
  Text B  An Inside Look at Google's Best Employee Perks
  Text C  How to Inspire & Motivate Chinese Employees
Chapter 7  Leadership Behawiors and sles
  Text A  Leacdership That CGets Results
  Text B  Gree Electncs Dong ingzhu:Why Chinas Leading Businesworman Doesnt Do Holidays
  Text C  Leadership Case Study.steve lobs-The Man Who Ushered in the Smartphone Revolution
Chapter 8  Business Communication
  Text A  Leadership lis a Conversation
  Text B  Business Communication Case Study: Reef & Rainforest
  Text C  Business Communication Case Study.Knee Walker Central
Chapter 9  The System and Process of Controlling
  Text A  The Control Function of Management
  Text B  Effective OEC Management Control at China Haier Group
  Text C  Balanced Scorecard of Volkswagen Group
Chapter 10  Production and Operations Management
  Text A  The Principles of Scientific Management
  Text B  Operations Management in McDonald's
  Text C  Waimart and Its Operations Management Success
Chapter 11  Understanding Market and Customers
  Text A  From Sales Obsession to Marketing Effectiveness
  Text B  Coca-Cola CRM Case Study
  Text C  Porter's Five Force Analysis of Huawei and the Smartphone Industry
Chapter 12  Financial Management
  Text A  The Role of Financial Management
  Text B  Financial Management of Johnson and Johnson (JNJ)
  Text C  The Role of Financial Management in the Healthcare Industry
Chapter 13  Business Ethics and Corporate Social Responsibility
  Text A  Corporate Social Responsibility Theories:Mapping the Territory

内容摘要
本教材是在新时代背景下针对商务英语本科专业或者经管类专业学生编写的一
本旨在提高学生管理学知识与技能、商务英语知识与技
能的教材。本书内容丰富，选材新颖，凸显“经典文献+知名公司案例”的亮点和特色。每个单元都有两篇文章，TextA为与该单元主题相关的英文经典文献，TextB为知名公司的案例，包括中国知名公司的案例，并设计相应的案例分析和思考题目，“经典文献+知名公司案例”的形式有助于学生将理论与实践有机结合，培养其批判性思维能力、创新能力、解决问题的能力。同时，本书囊括了当代管理学的重要领域，包括创业和建立公司、组织结构、目标管理、战略管理等14个单元的内容。