航空和旅游产业融合发展的动因、路径与模式研究

图书标准信息

• 作者 侯平平
• 出版社 中国旅游出版社
• 出版时间 2023-03
• 版次 1
• ISBN 9787503270758
• 定价 48.00元
• 装帧 其他
• 开本 16开
• 纸张 胶版纸
• 页数 192页
• 字数 200千字

【内容简介】

本书是由浙大城市学院国际文化旅游学院主力研究员、中国旅游研究院（文化和旅游部数据中心）工商管理博士后侯平平撰写。基于价值链理论、产业链理论和产业融合理论探究航旅融合的动因、路径、模式，并为今后的航旅融合发展提出了实践对策。本书不仅为航旅融合的理论体系构建了相对完整的框架，同时也提出了更加可行更有实操性的实践建议，丰富了航旅融合的相关研究，为今后航旅融合的发展提供了有力的理论基础及实践参考。

【作者简介】

侯平平，安徽阜阳人，浙大城市学院国际文化旅游学院教师，助理研究员，管理学博士。毕业于南开大学旅游与服务学院，中国旅游研究院（文化和旅游部数据中心）博士后。主要研究领域为旅游企业管理、旅游者行为。在国内外专业期刊发表论文20余篇，主持省部级和校级课题3项，参与国家社会科学基金项目、文化和旅游部项目、世界旅游联盟项目、地方旅游部门及文旅企业委托项目等20余项。

【目录】

第1 章　绪　论 ·······································································1

1.1 研究背景与问题提出 ·······················································1

1.2 研究目的、意义与创新 ·················································· 13

1.3 研究方法 ···································································· 18

1.4 研究内容与思路 ··························································· 21

1.5 本章小结 ···································································· 25

第2 章　理论基础与文献综述 ··················································· 26

2.1 概念界定 ···································································· 26

2.2 理论基础 ···································································· 31

2.3 产业融合的相关研究 ····················································· 34

2.4 航空和旅游产业的相关研究 ············································ 39

2.5 文献述评 ···································································· 49

2.6 本章小结 ···································································· 52

第3 章　航空和旅游产业融合动因研究 ······································· 54

3.1 航空和旅游产业融合基础 ··············································· 54

3.2 航空和旅游产业的关系 ·················································· 58

3.3 航空和旅游产业融合动因 ··············································· 67

3.4 本章小结 ···································································· 74

第4 章　航空和旅游产业融合路径与模式研究 ······························ 76

4.1 价值链解构与重构 ························································ 76

4.2 航空产业和旅游产业融合路径 ········································· 78

4.3 航空产业和旅游产业融合模式 ········································· 85

4.4 航空和旅游产业融合效应 ··············································· 93

4.5 本章小结 ···································································· 97

第5 章　航空和旅游产业融合国际案例研究 ································· 98

5.1 途易集团 ···································································· 98

5.2 泰国国际航空公司 ·······················································103

5.3 案例分析总结 ·····························································106

5.4 本章小结 ···································································107

第6 章　航空和旅游产业融合国内案例研究 ································108

6.1 春秋集团航空和旅游产业融合 ········································109

6.2 上航旅游集团航空和旅游产业融合 ··································132

6.3 同程集团航旅融合模式 ·················································136

6.4 案例分析总结 ·····························································139

6.5 本章小结 ···································································140

第7 章　研究总结与展望 ························································142

7.1 研究结论与讨论 ··························································142

7.2 研究贡献与启示 ··························································147

7.3 研究局限与展望 ··························································154

参考文献··············································································156