高级商务英语教程

图书标准信息

• 作者 陈夏南、许涛 编
• 出版社 同济大学出版社
• 出版时间 2010-09
• 版次 1
• ISBN 9787560844121
• 定价 32.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 286页
• 字数 461千字

【内容简介】

《高级商务英语教程》全面、详细介绍了各种重要商务场合下的英语运用，涵盖商务交流、商务职场、企业管理、市场营销、人力资源和商业文化等方面。全书共16个单元，每个单元均有丰富的实务材料，并提供了较完备的各种练习模式，特别强调增强学生的互动交流能力。
《高级商务英语教程》供各类高校非英语专业作公共英语课教材，也可供其他对商务英语感兴趣的所有读者使用。

【目录】

PartOneBusinessCommunication
Unit1JobInterviews
Text
ObjectiveCase
OralPractice
SupplementaryReading
Unit2BusinessPresentations
Text
ObjectiveCase
OralPractice
SupplementaryReading
Unit3BusinessNegotiations
Text
ObjectiveCase
OralPractice
SupplementaryReading
PartTwoBusinessCareer
Unit4OfficePolitics
Text
ObjectiveCase
OralPractice
SupplementaryReading
Unit5OfficeEtiquette
Text
ObjectiveCase
OralPractice
SupplementaryReading
PartThreeManagement
Unit6EffectiveandEfficientManagement
Text
ObjectiveCase
OralPractice
SupplementaryReading
Unit7Leadership
Text
ObjectiveCase
OralPractice
SupplementaryReading
Unit8Entrepreneurship
Text
ObjectiveCase
OralPractice
SupplementaryReading
PartFourMarketing
Unit9MarketingOverview
Text
ObjectiveCase
OralPractice
SupplementaryReading
Unit10Advertisement
Text
ObjectiveCase
OralPractice
SupplementaryReading
Unit11BrandsandTrademarks
Text
ObjectiveCase
OralPractice
SupplementaryReading
PartFiveHumanResources
Unit12HumanResourcesManagement
Text
ObjectiveCase
OralPractice
SupplementaryReading
Unit13HumanNeedsandMotivation
Text
ObjectiveCase
OralPractice
SupplementaryReading
PartSixBusinessandCulture
Unit14CorporateCulture
Text
ObjectiveCase
OralPractice
SupplementaryReading
Unit15InternationalBusinessCulture
Text
ObjectiveCase
OralPractice
SupplementaryReading
Unit16BusinessEthicsandSocialResponsibility
Text
ObjectiveCase
OralPractice
SupplementaryReading
Appendix：GuideandSamplesofBusinessEnglishWriting
Part1PrinciplesofBusinessWriting
Part2WritingforEmployment
1.JobApplicationLetters
2.Resumes
Part3CaseStudyReport
Part4BusinessLetters
Part5E-mail
Part6Memos
Part7Agendas&Minutes
1.Agendas
2.Minutes
Part8：BusinessProposals
References