跨文化商务交际/新时代商务英语专业系列教
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九品
仅1件
作者柯威 编
出版社重庆大学出版社
出版时间2017-07
版次1
装帧平装
上书时间2024-06-27
商品详情
- 品相描述:九品
图书标准信息
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作者
柯威 编
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出版社
重庆大学出版社
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出版时间
2017-07
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版次
1
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ISBN
9787568902007
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定价
36.00元
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装帧
平装
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开本
16开
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纸张
胶版纸
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页数
166页
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字数
271千字
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正文语种
简体中文,英语
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丛书
新时代商务英语专业系列教
- 【内容简介】
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《跨文化商务交际/新时代商务英语专业系列教》为商务领域跨文化交际素养培训教程,共12个单元,从文化总论、文化传统、价值观、身势语、人际交往等各个层面和维度分析了中西文化的差异,并通过对真实的跨文化交际案例的探讨归纳出各种场景下适当的应对方法。每个单元设计有课前热身活动(Pre-class Activity)、理论专著节选阅读(Read to Learn More)、知识拓展(Kaleidoscope)、迷你案例讨论(Mini-case Study)和课外练习(After-class Exercises)五个环节。
《跨文化商务交际/新时代商务英语专业系列教》可供英语专业、商务英语专业(方向)学生使用,也可作为大学英语选修课及跨文化交际课程的教材。
- 【目录】
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Unit 1 Intercultural Communication in a Globalization Context
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 2 Concept of Culture
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 3 Conflicts of Systems
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 4 Cultural Patterns
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 5 Conflicts and Adjustment of Cultural Values
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 6 Time and Culture
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 7 Verbal Communication: The Way People Speak
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 8 Nonverbal Communication: Speaking Without Words
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 9 Interpersonal Relationships: Friendship and Facework
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 10 Work: Practices and Attitudes
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 11 Intercultural Negotiation
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 12 Building a Team with Intercultural Competence
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
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