新发展跨文化商务交际英语教程
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作者何高大 著;毛眺源 编
出版社北京理工大学出版社
出版时间2021-09
版次1
装帧平装
货号2
上书时间2024-12-25
商品详情
- 品相描述:全新
图书标准信息
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作者
何高大 著;毛眺源 编
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出版社
北京理工大学出版社
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出版时间
2021-09
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版次
1
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ISBN
9787576304275
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定价
68.00元
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装帧
平装
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开本
16开
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页数
153页
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字数
205.000千字
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正文语种
英语
- 【内容简介】
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本教材以文化维度、高低语境等跨文化交际理论为基础,有针对性地介绍了社交媒体与电话、会议、谈判、写作、身势语、时间观与空间观、商务管理及人际构建等跨文化商务活动。图书内容集音频、视频和阅读为一体,以具体商务情境为依托,将文化学习与商务实践活动有机地融合在一起。充分体现了“以学生为中心”的教育理念,在尊重商务英语教育基本特点和语言学习基本规律的前提下,设置了循序渐进的习环节,各部分语料的长度和难度成阶梯式递进。引领学生参与跨文化商务交流相关的一系列体验与反思活动,全面拓展其外语和相关商务知识,培养跨文化交际意识,提高跨文化商务素养和跨文化交际能力。
- 【作者简介】
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毛眺源,男,博士(后),特聘教授,博士生导师。于北京外国语大学中国外语与教育研究中心获得语言学博士(期间在麻省理工学院语言学与哲学系进行博士学业联合培养),以及在麻省理工学院语言学与哲学系从事博士后研究。在清华大学出版社出版专著《中国英语学习者导句语类研究》,在Language,LanguageandLinguistics,《外国语》《现代外语》等国内外核心期刊发表论文多篇。
- 【目录】
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Unit 1 A Glance at Cultural Diversity
Overview
Learning objectives
Section 1 Let\'s read
Section 2
A. Let\'s watch
B. Let\'s talk
Section 3 Let\'s share
Section 4 Let\'s explore
Section 5 Let\'s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 2 Social Media and Telephone in Intercultural Business
Overview
Learning objectives
Section 1 Let\'s read
Section 2
A. Let\'s watch
B. Let\'s talk
Section 3 Let\'s share
Section 4 Let\'s explore
Section 5 Let\'s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 3 Intercultural Business Meetings
Overview
Learning objectives
Section 1 Let\'s read
Section 2
A. Let\'s watch
B. Let\'s talk
Section 3 Let\'s share
Section 4 Let\'s explore
Section 5 Let\'s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 4 Intercultural Business Negotiation
Overview
Learning objectives
Section 1 Let\'s read
Section 2
A. Let\'s watch
B.Let\'s talk
Section 3 Let\'s share
Section 4 Let\'s explore
Section 5 Let\'s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 5 Intercultural Business Writing
Overview
Learning objectives
Section 1 Let\'s read
Section 2
A. Let\'s watch
B. Let\'s talk
Section 3 Let\'s share
Section 4 Let\'s explore
Section 5 Let\'s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 6 Body Language in Business Communication
Overview
Learning objectives
Section 1 Let\'s read
Section 2
A. Let\'s watch
B. Let\'s talk
Section 3 Let\'s share
Section 4 Let\'s explore
Section 5 Let\'s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 7 Time and Space in Business Communication
Overview
Learning objectives
Section 1 Let\'s read
Section 2
A. Let\'s watch
B. Let\'s talk
Section 3 Let\'s share
Section 4 Let\'s explore
Section 5 Let\'s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 8 Intercultural Management in Business Communication
Overview
Learning objectives
Section 1 Let\'s read
Section 2
A. Let\'s watch
B. Let\'s talk
Section 3 Let\'s share
Section 4 Let\'s explore
Section 5 Let\'s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 9 Building a Relationship in Business Communication
Overview
Learning objectives
Section 1 Let\'s read
Section 2
A. Let\'s watch
B. Let\'s talk
Section 3 Let\'s share
Section 4 Let\'s explore
Section 5 Let\'s extend
Section 6 Exercises
Section 7 Self-assessment checklist
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