现代商务英语综合教程（第1册）附赠光盘
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作者范连颖，王艳 主编
出版社中国人民大学出版社
ISBN9787300117041
出版时间2010-05
装帧平装
开本16开
定价43元
货号20858537
上书时间2024-12-18
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导语摘要
《现代商务英语综合教程》系列教材内容由浅入深，由普通商务常识逐渐过渡到专业性较强的商务知识，语言水平也由易到难，适用对象为大学一至三年级的学生。本书为《现代商务英语综合教程》册，共十二章，按照每周4～6学时设计。
目录
Chapter 1 Introduction to Business
Background Case: Donald Trump Is Back
Listening
Reading: The Miracle of IKEA
Translation
Speaking
Writing
Additional Reading: Stay Hungry. Stay Foolish.
Chapter 2 Business Recruitment
Background Case: Southwest Airlines Recruitment
Listening
Reading: Nike's E-recruitment Strategy
Translation
Speaking
Writing
Additional Reading: Qualities Employers Seek
Chapter 3 Business Communication
Background Case: Whose Fault?
Listening
Reading: Effective Business Communication
Translation
Speaking
Writing
Additional Reading: The Great Communicators
Chapter 4 Teamwork
Background Case: Peter Smith Builds Up a Company with a Teamwork Culture
Listening
Reading: Teamwork and Team Building
Translation
Speaking
Writing
Additional Reading: The Race Between the Tortoise and the Hare
Chapter 5 Business Travel
Background Case: As Business Travel Increases, So Do Costs and Headaches
Listening
Reading: What Does My Business Benefit from Business Travel?
Translation
Speaking
Writing
Additional Reading: Facing Business Challenges at Holiday Inn Worldwide
Chapter 6 Business Etiquette
Background Case: What's Wrong?
Listening
Reading: Good Etiquette Is Good Business
Translation
Speaking
Writing
Additional Reading: Business Etiquette Is About People
Chapter 7 Health and Safety
Background Case: Investing in Health and Well-Being Leads to Business Success
Listening
Reading: Meeting Business Challenges at Johnson & Johnsor
Translation
Speaking
Writing
Additional Reading: Health and Safety Makes Good Business Sense
Chapter 8 Setting Up a Business
Background Case: Bill Gates' Mysterious New Company
Listening
Reading: Building Your Business... Is Just Like Building a House
Translation
Speaking
Writing
Additional Reading: Dreaming Your Way to Success
Chapter 9 Products
Background Case: Pampers to Expand Product Range, Services in China
Listening
Reading: P&G's Quest for "Wow" Design
Translation
Speaking
Writing
Additional Reading: McDonald's: We're Lovin' It！
内容摘要
《现代商务英语综合教程》系列教材内容由浅入深，由普通商务常识逐渐过渡到专业性较强的商务知识，语言水平也由易到难，适用对象为大学一至三年级的学生。本书为《现代商务英语综合教程》册，共十二章，按照每周4～6学时设计。
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