跨文化商务交流（英文版）

图书标准信息

• 作者 [澳]马士（March R.M.） 著
• 出版社 对外经济贸易大学出版社
• 出版时间 2008-01
• 版次 1
• ISBN 9787811340082
• 定价 15.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 135页
• 字数 185千字
• 正文语种 简体中文

【内容简介】

ThisbookoffersacomprehensiveintroductiontothesubjectofCross-CulturalBusinessCommunication（CCBC）fromtheviewpointofChinaandtheChinese.Itlooksatthenatureofculture，examinessomedifferentcultures，askswhatisuniqueandchallengingabout"crossing"fromoneculturetoanother，lookscloselyattheconceptofcommunication，includingformalandinformalcommunication，presentation，conversation，non-verbalskills.Problemscommonlyarisingincross-culturalbusinesscommunicationinclude-misunderstandings，mistakes，misinterpretations，mistranslations，misinformation，andmisperceptions--whatIcallthe"FiveBadMs"Learningcross-culturalbusinesscommunicationexperientiallyshouldbethepreferredoptionforstudents.Itisthewaytoimproveindividualskillsandincreasereal-worldcommunicationeffectivenesswithforeignersthroughtrialanderrorlearningbythem，andofpersonalfeedbackfromtheteacher.

【目录】

INTRODUCTION
SESSION1BeginningtoTalkaboutCommunication
SESSION2TheSearchforCI--CulturalIntelligence
SESSION3KnowCulturethroughtheWCurveofAdaptation
SESSION4KeyElementsofBusinessCommunication
SESSION5MeetingManagementandSkills
SESSION6TheDevelopmentofCross-CulturalBusinessRelationships
SESSION7CommercialDiplomacy
SESSION8MannersandEtiquette
SESSION9BuildingTrustinCross-CulturalBusinessRelationships
SESSION10The5BadMsofCross-CulturalCommunication
SESSION11Mid-TermExam
SESSION12IntroductiontoCross-CulturalCommunicationTraining
SESSION13DesigningCCBCTrainingCourses
SESSION14DesigningOne-dayTrainingPrograms
SESSION15TrainingDesignDemonstrations
SESSION16FinalCourseActivities
BIBLIOGRAPHY