The Power of Simplicity: A Management Guide to Cutting through the Nonsense and Doing Things Right

图书标准信息

• 作者 Jack Trout 著
• 出版社 Mcgraw-Hill
• 出版时间 2000-12
• ISBN 9780071373326
• 定价 214.70元
• 装帧 平装
• 开本 其他
• 纸张 胶版纸
• 页数 224页
• 正文语种 英语

【内容简介】

Renownedmarketingexpertandbest-sellingauthorJackTrouthasamessageformanagerswhoarestrugglingtokeepupwithtoday’sever-changingbusinessclimate:“KeepItSimple.”InthispaperbackeditionofThePowerofSimplicity,Troutadvocatestheimportanceofpayingattentiontothebasicsandsimplifyingprocessesinordertostayfocusedonthecorebusinessathand.Throughcasestudiesandinterviewswithsuccessfulexecutives,heshowsmanagershowtocutthroughjargon,articulatetheirvision,andregaincontrolofthevitalelementsoftheirbusinessinordertomakeitthrive.

AccordingtoTrout,thethingsthatproposetostreamline...

【作者简介】

JackTrout,oneofthemostfamousnamesintheworldofmarketingstrategy,ispresidentofTrout&Partners.Heisapopularspeakerandthecoauthorofsuchbest-sellingbusinessclassicsasPositioning,TheNewPositioning,andMarketingWarfare.Trout'sfirmconsultstosuchclientsasAT&T,IBM,Merck,SouthwestAirlines,andWarner-Lambert.HeisbasedinGreenwich,Connecticut.SteveRivkiniscoauthorofTheNewPositioningandheadofhisowncommunicationsconsultingfirm,whoseclientsincludeKraftFoods,OlinCorp.,andHorizonHealthSystem.HeisbasedinGlenRock,NewJersey.

【目录】

Introduction
TheBasicsofSimplicity
1Simplicity.Whypeoplefearitsomuch3
2Commonsense.Itcanmakethingshappen9
3Complexlanguage.Itcancloudpeople'sminds15
ManagementIssues
4Information.Toomuchcanconfuseyou25
5Consultants.Thesourceofalotofnonsense33
6Competitors.Simplythinkofthemastheenemy41
7Strategy.It'sallaboutdifferentiation49
8Customerorientation.It'sagiven,notadifference57
9Annualbudgets.Asimplewaytomaximizeyourdollars67
10Prices.Simpleguidelinestogetthemright73
LeadershipIssues
11Missionstatements.Alltheyaddisneedlessconfusion85
12Leadership.It'saboutleadingthecharge93
13Long-termplanning.It'sjustwishfulthinking103
14Organization.Thesimpler,thebetter111
15Marketing.It'sturningsimpleideasintostrategy119
16NewIdeas.Somethingborrowedissimpler129
17Goals.Theysoundnicebutaccomplishlittle137
18Growth.Itcanbebadforyourbusiness143
PeopleIssues
19Motivation.Effortaloneisnottheanswer153
20Self-improvement.It'stheemperor'snewclothes159
21Success.It'saboutfindingahorsetoride169
22Thecritics.Beingsimplewillnotbeeasy177
InConclusion
23Simplicity.Itspowerisaliveandwell183
Notes193
Asimplereadinglist195
Index197