The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk![22条永恒不变的营销法则]

图书标准信息

• 作者 Al Ries（阿尔·里斯） 著
• 出版社 HarperCollins US
• 出版时间 1994-04
• 版次 1
• ISBN 9780887306662
• 定价 149.30元
• 装帧 平装
• 开本 32开
• 纸张 胶版纸
• 页数 143页
• 正文语种 英语

【内容简介】

Therearelawsofnature,sowhyshouldn'ttherebelawsofmarketing?

AsAlRiesandJackTrout—theworld-renownedmarketingconsultantsandbestsellingauthorsofPositioning—note,youcanbuildanimpressiveairplane,butitwillneverleavethegroundifyouignorethelawsofphysics,especiallygravity.Whythen,theyask,shouldn'ttherealsobelawsofmarketingthatmustbefollowedtolaunchandmaintainwinningbrands?InThe22ImmutableLawsofMarketing,RiesandTroutofferacompendiumoftwenty-twoinnovativerulesforunderstandingandsucceedingintheinternationalmarketplace.FromtheLawofLeadership,toTheLawoftheCategory,toTheLawoftheMind,thesevaluableinsightsstandthetestoftimeandpresentaclearpathtosuccessfulproducts.Violatethematyourownrisk.

【作者简介】

AlRiesandhisdaughterandbusinesspartnerLauraRiesaretwooftheworld'sbest-knownmarketingconsultants,andtheirfirm,Ries&Ries,workswithmanyFortune500companies.TheyaretheauthorsofThe22ImmutableLawsofBrandingandTheFallofAdvertisingandtheRiseofPR,whichwasaWallStreetJournalandaBusinessWeekbestseller,and,mostrecently,TheOriginofBrands.AlwasrecentlynamedoneoftheTop10BusinessGurusbytheMarketingExecutivesNetworkingGroup.LauraisafrequenttelevisioncommentatorandhasappearedontheFoxNewsandFoxBusinessChannels,CNN,CNBC,PBS,ABC,CBS,andothers.TheirWebsite(Ries.com)hassomesimpleteststhatwillhelpyoudeterminewhetheryouarealeftbrainerorarightbrainer.

【目录】

Introduction

1.TheLawofLeadership

2.TheLawoftheCategory

3.TheLawoftheMind

4.TheLawofPerception

5.TheLawofFocus

6.TheLawofExclusivity

7.TheLawoftheLadder

8.TheLawofDuality

9.TheLawoftheOpposite

10.TheLawofDivision

11.TheLawofPerspective

12.TheLawofLineExtension

13.TheLawofSacrifice

14.TheLawofAttributes

15.TheLawofCandor

16.TheLawofSingularity

17.TheLawofUnpredictability

18.TheLawofSuccess

19.TheLawofFailure

20.TheLawofHype

21.TheLawofAcceleration

22.TheLawofResources

Warning

Index