职通商务英语听说教程教师参考书3贺雪娟著邓曼英刘玉丹编高等教育出版社9787040317862

图书标准信息

• 作者 贺雪娟 著；邓曼英、刘玉丹 编
• 出版社 高等教育出版社
• 出版时间 2011-06
• 版次 1
• ISBN 9787040317862
• 定价 45.00元
• 装帧 平装
• 开本 16开
• 纸张 其他
• 页数 270页
• 正文语种 英语

【内容简介】

《职通商务英语听说教程》共分三册，除主教材外，还配有《教师参考书》以及mp3录音光盘、电子教案、多媒体学习课件及网络学习资源。《职通商务英语听说教程教师参考书.3》分两大阶段使用，第一阶段（第一册、第二册）突出通用商务英语交际技能训练，每册包含10个单元，采用相同的教学模块设计，主题鲜明，学习目的明确。第二阶段（第三册）突出外贸业务工作流程技能训练，全书分为7章，并根据章节特色分为20个单元，每单元根据工作任务的特点分成3个模块，重点突出。《职通商务英语听说教程教师参考书》采用与主教材配套的单元结构，每单元都提出了教学目标，并提供了参考资料、教学建议、参考答案、听力原文；还针对重点、难点适当加入了丰富的背景材料，方便教师进行课堂教学。

【目录】

Chapter1seekingforpotentialclients
Unitifirstbusinesscontact
Sectionilead-in
Sectioniibusinessscenes
Part1firstcontact
Part2discussingindetail
Part3potentialclientanalysis
Unit2b2bcommunication
Sectionilead-in
Sectioniibusinessscenes
Part1makingabusinesscall
Part2companyvisit
Part3makingabusinessappointment
Unit3productpresentation
Sectionilead-in
Sectioniibusinessscenes
Part1atafair
Part2intheshowroom
Part3theproductlaunch
Sectionivleisuretime

Chapter2businessconsultation
Unit4enquiriesandreplies
Sectionilead-in
Sectioniibusinessscenes
Part1intheshowroom
Part2overthephone
Part3onthefactorytour
Sectionivleisuretime
Unit5offersandcounter-offers
Sectionilead-in
Sectioniibusinessscenes
Part1loweringtheprices
Part2offeringdiscounts
Part3increasingagencycommissions

Chapter3businessnegotiation
Unit6termsofcommodity
Sectionilead-in
Sectioniibusinessscenes
Part1qualitycontrol
Part2packingnegotiation
Part3quantitynegotiation
Unit7transportationandinsurance
Sectionilead-in
Sectioniibusinessscenes
Part1transportation
Part2delivery
Part3insurance
Sectionivleisuretime
Unit8pricingandpayment
Sectionilead-in
Sectioniibusinessscenes
Part1initialhaggling
Part2negotiatingindetail
Part3termsofpayment

Chapter4conclusionofthecontract
Unit9placinganorder
Sectionilead-in
Sectioniibusinessscenes
Part1trialorder
Part2repeatorder
Part3telephoneorder
Sectionivleisuretime
Unit10signingthecontract
Sectionilead-in
Sectioniibusinessscenes
Part1drawingupadraftcontract
Part2alternatingthecontract
Part3signingthecontract
Sectionivleisuretime
Unit11quiz
Unit12declaringatcustoms
Sectionilead-in
Sectioniibusinessscenes
Part1customsformalities
Part2hscode
Part3declarationdocuments

Chapter5postcontractactions
Unit13after-salesservice
Sectionilead-in
Sectioniibusinessscenes
Part1introductiontoservice
Part2customerservice
Part3customerfeedback
Sectionivleisuretime
Unit14complaintsandclaims
Sectionilead-in
Sectioniibusinessscenes
Part1makingcomplaints
Part2rejectingclaims
Part3acceptingclaims

Chapter6othertradeforms
Unit15agency.
Sectionilead-in
Sectioniibusinessscenes
Part1negotiationonsoleagentagreement
Part2requirementsofsoleagency
Part3signingthesoleagentagreement
Unit16bidsandtenders
Sectionilead-in
Sectioniibusinessscenes
Part1callingforabid
Part2submittingabid
Part3concludingatender

Chapter7businessskillsininternationaltrade
Unit17businessetiquette
Sectionilead-in
Sectioniibusinessscenes
Part1personaletiquette
Part2businessetiquette
Part3cross-culturalcommunication
Unit18presentationskills
Sectionilead-in
Sectioniibusinessscenes
Part1makingastart
Part2keyfactorsofasuccessfulpresentation
Part3finishingoff
Unit19skillsforsuccessfulnegotiation
Sectionilead-in
Sectioniibusinessscenes
Part1differentnegotiatingstylesofdifferentcultures
Part2properbehaviorsinnegotiation
Part3negotiationstrategies
Unit20finaltest