商务英语精读第一1册张中宁　编著首都经济贸易大学出版社9787563820009

图书标准信息

• 作者 张中宁 著
• 出版社 首都经济贸易大学出版社
• 出版时间 2012-07
• 版次 1
• ISBN 9787563820009
• 定价 25.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 205页
• 字数 99999千字
• 正文语种 英语
• 丛书 高等院校商务英语专业核心课精品系列教材

【内容简介】

《高等院校商务英语专业核心课精品系列教材：商务英语精读（第1册）》对话以两家虚拟的中外企业之间的相互交往并逐步开展业务为主线，内容涉及外企业日常经营、管理、营销和外贸业务操作等方面。

【目录】

Unit1IntroductiontoBusiness
SectionOne：BusinessCommunications
GreetingsandIntroductions
SectionTwo：Text
WhatisBusiness
SectionThtee：Exercises
SectionFour：BizFuelingStation
SectionFive：BusinessReading
InternationalBusiness

Unit2BasicOperationsofBusiness
SectionOne：BusinessCommunications
AcceptinganInvitation
SectionTwo：Text
BasicOperationsofBusiness
SectionThree：Exercises
SectionFour：BizFuelingStation
SectionFive：BusinessReading
HOWtoStartaSmallBusiness?

Unit3HistoryofBusinessDevelopment
SectionOne：BusinessCommunications
DeclininganInvitation
SectionTwo：Text
EarlyDevelopmentofBusiness
SectionThroe：Exercises
SectionFour：BizFuelingStation
SectionFive：BusinessReading
BriefHistoryofInternationalBusiness

Unit4CurrentBusinessPositionofChina
SectionOne:BusinessCommunications
ArrangingforanAirlineTravel
SectionTwo:Text
BusinessEnvironmentofChina
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
ForeignTradeVolume,SurplusHitRecords

Unit5FundamentalsofInternationalTrade
SectionOne:BusinessCommunications
CheckinginatanAirport
SectionTwo:Text
ReasonsforInternationalTrade
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
RationaleforInternationalBusiness

Unit6ClassicalTradeTheories
SectionOne:BusinessCommunications
GoingThroughtheCustoms
SectionTwo:Text
TheTheoryofAbsoluteAdvantage
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
TheTheoryofComparativeAdvantage

Unit7NewTradeTheories
SectionOne:BusinessCommunications
MeetingattheAirport
SectionTwo:Text
TheCompetitiveAdvantageofNations
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
TheTheoryofInternationalInvestment

Unit8InternationalFinancialMarket
SectionOne:BusinessCommunications
OntheWaytotheHotel
SectionTwo:Text
MarketforCurrencies
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
TheChineseForeignExchangeSystem

Unit9InternationalBanking
SectionOne:BusinessCommunications
RegistrationattheHotel
SectionTwo:Text
HistoryofBanking
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
TheWorldBank
KEYTOEXERCISES
附录一全国国际商务英语考试（一级）大纲
附录二全国国际商务英语考试（一级）样题
附录三全国国际商务英语考试（一级）样题参考答案
附录四全国国际商务英语考试（一级）样题听力原文