商务英语精读1张逸虞苏美编高等教育出版社9787040085471

图书标准信息

• 作者 张逸、虞苏美 编
• 出版社 高等教育出版社
• 出版时间 2000-01
• 版次 1
• ISBN 9787040085471
• 定价 36.00元
• 装帧 平装
• 开本 16开
• 纸张 其他
• 页数 497页

【内容简介】

《商务英语系列教材：商务英语精读1》重视学习文化和学习语言的关系，在单元主题的遴选以及课文和练习的选材上，刻意为学生提供各种文化知识背景，其中包括商业文化知识背景。为提高学生的文化意识，《商务英语系列教材：商务英语精读1》还着重对不同文化之间的差异进行了比较。

【目录】

Unit1EssentialsofBusiness
ReadingITheNatureofBusiness
ReadingIITrading
SpecialUseCountableandUncountableNouns
ExtendedActivities
PhoneticDrillsFrontVowels（前元音）
FunctionandStructureMeetingPeople
PracticalReadingTimetable
BusinessWorldFortuneGlobalForum

Unit2Marketing
ReadingIMarketingandPromotion
ReadingIIMarkets．DemandandSupply
SpecialUseNumericalExpressions（1）
ExtendedActivities
PhoneticDrillsCentralVowels（中位元音）
FunctionandStructureIntroducingPeople
PrncticalReadingPriceList
BusinessWorldTheMarketingMix（营销策略）

Unit3Career
ReadingIModernServant-Nanny
ReadingIIGardener
SpecialUseDescribePeople'sAppearance
ExtendedActivities
PhoneticDrillsBackVowels（后位元音）
FunctionandStructureExpressingandRespondingtoThanks
PracticalReadingBusinessCards
BusinessWorldWhatDoesanEmployerDo?

Unit4JobsandOccupations
ReadingIPersonalProgressandJob-hopping
ReadingIIBranson'sNewRoutetoMoreJobs
SpecialUseWordsofJobApplication
ExtendedActivities
PhoneticDrillsClosingDiphthongs（合口双元音）（1）
FunctionandStructureDescribeOne'sOccupation
PracticalReadingJobAdvertisement
BusinessWorldTheMostPromisingJobsinthe21stCentury

Unit5EatingHabits
ReadingIChangingLifestyleandNewEatingHabits
ReadingIIBritishFood
SpecialUseDegreesofAdjectivesandAdverbs
ExtendedActivities
PhoneticDrillsClosingDiphthongs（合口双元音）（2）
FunctionandStructureOrderingaMeal
PracticalReadingMenu
BusinessWorldBusinessMeals

Unit6Jewelry
ReadingIDiamond-CutterEphraim
ReadingIIDiamonds
SpecialUseTheUseofArticle
ExtendedActivities
PhoneticDrillsCentringDiphthongs（集中双元音）
FunctionandStructureApologizing
PracticalReadingCatalogueofJewelry
BusinessWorldSourceofGems

Unit7BodyLanguage
ReadingIBodyLanguage-OwnershipGestures
ReadingIIGesture
SpecialUseNumericalExpressions（2）
ExtendedActivities
PhoneticDrillsVowelsRevision（元音复习）
FunctionandStructureMakingInvitations
PracticalReadingProgramSchedule
BusinessWorldImportantCulturalIssues（1）

Unit8Manners
ReadingIAWorldGuidetoGoodManners
ReadingIIGoodManners．Good．Business
SpecialUseSimple．PastandPerfectTensesofVerbs
ExtendedActivities
PhoneticDrillsConsonants-Fricatives（摩擦音）
FunctionandStructureAskingfoGiving，andRefusingtoGivePermission
PracticalReadingComparingDifferentCultures
BusinessWorldImportantCulturalIssues（Ⅱ）

Unit9TelephoneCalls
ReadingIMissMannersWringstheBell
ReadingIITelephones
SpecialUseContinuousandPerfectTensesofVerbs
ExtendedActivities
PhoneticDrillsConsonants-Plosives（爆破音）
FunctionandStructureMakingTelephoneCalls
PracticalReadingYellowPages
BusinessWorldTwelveTelephoneTios

Unit10AirTravel
ReadingIGettingtotheAirport
ReadingIIReservations
SpecialUsePassiveVoiceofVerbs
ExtendedActivities
PhoneticDrillsConsonants-Affricates（破擦音）
FunctionandStructureBookingFlightTickets
PrncticalReadingFlightSchedule
BusinessWorldMajorInternationalAirlines

Unit11SportsandBusiness
ReadingINike，fromSmallBeginningstoWorldGiant（I）
ReadingIINike，fromSmallBeginningstoWorldGiant（II）
SpecialUseSubjectandVerbAgreementf（1）
ExtendedActivities
PhoneticDrillsConsonantNasals（鼻辅音）
FunctionandStructureComplimenting
PracticalReadingFootballandBasketballCatalogue
BusinessWorldBrandImage（品牌形象）

Unit12Ownership
ReadingITypesofBusinessOwnership
ReadingIIBusinessinaFreeEnterpriseSystem
SpecialuseTheFutureExpressions
ExtendedActivities
PhoneticDrillsConsonants-Laterals（舌侧音）
FunctionandStructureAskingorOfferingFavors
PracticalReadingCompanyRelationship
BusinessWorldJointVenture

Unit13Fashion
ReadingIFashion