塑封消毒 正版书 套装书为一本
¥ 5 1.6折 ¥ 32 九品
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作者束光辉 著
出版社清华大学出版社
出版时间2016-05
版次1
装帧平装
货号好3
上书时间2025-01-05
本书共15个单元,主要内容包括: 商务英语函电的文体、结构和格式,与对方建立商务关系函,询购函,报价函,订购与确认函,付款函,催款函,包装函,装运函,保险函,投诉索赔函,代理函,以及合同等。本书中所有的信函文本均来自进出口贸易实务的各个环节,同时文本的选择还兼顾了商务英语函电的得体性。本书所收录的信样较为详尽,而且种类丰富、新颖实用、写作风格多样,能够让学生学到真实的商务英语函电写作技巧。同时,本书对各种写作技巧的介绍也非常详尽,并且均采用国外较新的商务英语函电写作材料并体现了国内商务英语函电的写作特点。此外,本书还对这些信函及文本的典型句式进行了提炼和总结,有利于学生更好地掌握和应用。 本书可供英语专业学生、商务英语专业学生及具有较好英语基础的其他经贸专业学生作为教材使用,同时也可用作从事相关工作人员的自学用书及参考用书。
Contents
Unit 1 An Overview of Business Letter Writing
商务信函写作概览 (1)
1.1 The Principles for Effective Writing (1)
1.2 The Style and Tone of Business Letter Writing (7)
1.3 Preparation before Writing (8)
1.4 Writing Naturally and Sincerely (9)
Unit 2 The Structure and Styles of Business Letters
商务信函的结构与格式 (15)
2.1 Principal Parts (15)
2.2 Optional Elements (18)
2.3 Styles of a Business Letter (19)
2.4 Spacing, Margin and Envelop Addressing (23)
Unit 3 Establishing Business Relations
与对方建立商务关系 (29)
3.1 Introduction (29)
3.2 Letter Samples (30)
Unit 4 Inquiries
询购 (42)
4.1 Introduction (42)
4.2 Letter Samples (43)
Unit 5 Quotations, Offers and Counter Offers
报盘与还盘 (53)
5.1 Quotations and Offers (53)
5.2 Counter Offers (59)
Unit 6 Orders and Acknowledgements
订购与确认 (71)
6.1 Introduction (71)
6.2 Letter Samples (72)
Unit 7 Payment by Letter of Credit
信用证付款 (86)
7.1 Introduction (86)
7.2 Letter Samples (87)
Unit 8 Other Methods of Payment
其他付款方式 (99)
8.1 Introduction of Other Methods of Payment (99)
8.2 Writing for Other Methods of Payment (100)
8.3 Letter Samples (100)
Unit 9 Collection Letters
催款函 (112)
9.1 Introduction (112)
9.2 Letter Samples (115)
Unit 10 Packing
包装 (126)
10.1 Introduction (126)
10.2 Letter Samples (127)
Unit 11 Shipping
装运 (136)
11.1 Introduction (136)
11.2 Letter samples (137)
Unit 12 Insurance
保险 (148)
12.1Introduction (148)
12.2Letter Samples (149)
Unit 13 Complaints and Claims
投诉与索赔 (160)
13.1 Introduction (160)
13.2 Letter Samples (161)
Unit 14 Agency
代理 (174)
14.1 Introduction (174)
14.2 Letter Samples (175)
Unit 15 Contracts
合同 (188)
15.1 Types of Business Contracts (188)
15.2 Components of a Business Contract (190)
15.3 Language and Stylistics Features (190)
15.4 Layout (193)
15.5 Writing Steps (193)
Appendix A Useful Abbreviations in International Trade
实用国际贸易缩略语 (212)
Appendix B Useful Expressions in INCOTERMS 2010 and the Relevant Documents
《2010年国际贸易术语解释通则》及相关文件中的实用表达 (218)
Appendix C The Comparison of the Old and New Language Styles
新旧文体比较 (231)
References
参考文献 (234)
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