The Strongest Link: Forging a Profitable and Enduring Corporate Alliance

图书标准信息

• 作者 Gene、Matthew W. Sagal 著
• 出版社 American Management Association
• 出版时间 2003-06
• ISBN 9780814407431
• 定价 311.20元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 288页
• 正文语种 英语

【内容简介】

"Whatdoesittaketobuildasuccessfulcorporatealliance?Thedramaticallyhighfailurerate--estimatedat60to75%--suggeststhatalliancemanagersoftenlacktheknowledgeandskillstodeterminestrategicfit,negotiatewin-winagreements,alignorganizationalcultures,and--perhapsmostimportantofall--getpeopletoworktogetherproductively.Thisbookprovidesthepracticalguidanceneededtomakeallianceswork.InTheStrongestLink,strategicallianceexpertsSlowinskiandSagaldrawonover40yearsofexperienceworkingwithcompaniestoformstrong,profitablecollaborations,includingAT&T,NEC,Battelle,EliLilly,andProcter&Gamble.Packedwithstoriesoftheseandothercompanies,thebookfeaturesexclusive,provenmethodologiesforplanning,structuring,andnegotiatinganalliance,aswellasstrategiesfortrainingparticipantsincollaborativemanagement.TheStrongestLinkisatruefieldguide,adown-in-the-trencheslookathowtoavoidthetroublesthatplaguesomanyallianceeffortsandhowtoforgeacollaborativelinkthataddsvaluetoallparticipants."if(window.uet){uet("be")}if(window.onLdEnd){if(window.addEventListener){window.addEventListener("load",window.onLdEnd,false)}else{if(window.attachEvent){window.attachEvent("onload",window.onLdEnd)}}}if(window.ueh){ueh(0,window,"load",window.onLd,1)}if(window.ue_pr&&(window.ue_pr==3||window.ue_pr==4)){window.ue._uep()};

【作者简介】

GeneSlowinski,Ph.D.(Gladstone,NJ)andMattheww.Sagal,Ph.D.(Marblehead,MA)aremanagingpartnersoftheAllianceManagementGroup,aconsultingfirmspecializinginstrategicalliances.Dr.SlowinskiisalsoDirectorofStrategicAllianceResearchattheGraduateSchoolofManagement,RutgersUniversity.Dr.SagalisaformerexecutivewithAT&T.