Think Better：An Innovator's Guide to Productive Thinking（更好的思考）英文版

图书标准信息

• 作者 Tim Hurson 著
• 出版社 Oversea Publishing House
• 出版时间 2011-12
• 版次 1
• ISBN 9780071494939
• 定价 205.30元
• 装帧 精装
• 开本 其他
• 纸张 胶版纸
• 页数 300页
• 正文语种 英语

【内容简介】

Therearethousandsofbooksaboutthinking.Butthereareveryfewbooksthatprovideclearhow-toinformationthatcanactuallyhelpyou"thinkbetter.""ThinkBetter"isaboutProductiveThinking--whyit'simportant,howitworks,andhowtouseitatwork,athome,andatplay.ProductiveThinkingisagamechanger--apractical,easy-to-learn,repeatableprocessthathelpspeopleunderandmoreclearly,thinkmorecreatively,andplanmoreeffectively.It'sbasedonthethinkingrategiesthatpeoplewecelebratefortheircreativityhavebeenusingforcenturies.TimHursonbringsProductiveThinkingoutoftheclosetandpresentsitinawaythatmakesiteasyforanyonetograspanduse--soyoucanthinkbetter,workbetter,anddobetterineveryaspectofyourlife."ThinkBetter"demonrateshowyoucanartwithanintractabletechnicalproblem,anunmetconsumerneed,oragapingchasminyourbusinessrategyand,byfollowingaclearlydefined,practicalthinkingprocess,arriveatarobu,innovativesolution.ManycompaniesusetheProductiveThinkingmodeltogeneratefreshsolutionsfortoughbusinessproblems,andmanyindividualsrelyonittosolvepressingpersonalproblems.Theprinciplesyou'llfindin"ThinkBetter"areraight-forward:separateyourthinkingintocreativethinkingandcriticalthinking;aywiththequeion;riveforthe"thirdthird"bygeneratinglotsandlotsofideas;andlookforunexpectedconnections.Themodelconsisofsixinterlockingeps:ep1:What'sGoingOn?Exploreandtrulyunderandthechallenge.ep2:What'sSuccess?Envisiontheidealoutcomeandeablishsuccesscriteria.ep3:What'stheQueion?Pinpointtherealproblemoropportunity.ep4:GenerateAnswersLimanypossiblesolutions.ep5:ForgetheSolutionDecidewhichsolutionisbe.Thenmakeitbetter.ep6:AlignResourcesCreateanactionplan.TimHursonartsbyexplaininghowweallbuildinnerbarrierstoeffectivethinking.Heidentifiesourhabitsofthinkingthatseverelylimitourbehavior,from"monkeymind"to"gatorbrain."Thenhedemonrateshowtoovercomethesebarriers.Morethananything,productivethinkingisanattitudethatwillletyoulookatproblemsandconvertthemintoopportunities.Attheendofthisdisciplinedbrainormingprocess,you'llhaveaconcreteactionplan,completewithtimelinesanddeadlines.ThebookisfilledwithmanyofHurson'soriginalbrainormingtoolsthatwillempoweryoutogenerate,organize,andprocessideas.Forexample,youcanidentifyyourbeideasusingthefiveC's:Cull,Cluer,Combine,ClarifyandChoose.AndyoucantransformanembryonicideaintoarobusolutionwithPOWER,whichandsforPositives,Objections,Whatelse?,EnhancementsandRemedies.Tocreatethefuture,youfirmubeabletoimagineit.Productivethinkingisawaytohelpyoudothat.

【作者简介】

TimHursonisafoundingpartnerofthinkxintellectualcapital(www.thinkxic.com),afirmthatprovidesglobalcorporationswithtraining,facilitation,andconsultationinproductivethinkingandinnovation.He'sbothafacultymemberandTrueeoftheCreativeEducationFoundation,andafoundingdirectorofFacilitatorsWithoutBorders.

【目录】

Preface

Acknowledgments

PART 1: Productive Thinking in Context

  Chapter 1 Why Think Better

  Chapter 2 Monkey Mind, Gator Brain, and the Elephant's Tether

PART 2: Productive Thinking in Principle

  Chapter 3 Kaizen vs. Tenkaizen

  Chapter 4 Stay in the Question

  Chapter 5 The Miracle of the Third Third

PART 3: Productive Thinking in Theory

  Chapter 6 Productive Thinking by Design

  Chapter 7 Step 1: What's Going On? Puzzles, Probes, Possibilities

  Chapter 8 Step 2: What's Success? The Future Pull Principle

  Chapter 9 Step 3: What's the Question? Great Answer (Wrong Question)

  Chapter 10 Step 4: Generate Answers Ten Thousand Failures

  Chapter 11 Step 5: Forge the Solution Masamune's Katana

  Chapter 12 Step 6: Align Resources Here Be Lions

PART 4: Productive Thinking in Practice

  Chapter 13 Productive Thinking Redux

  Chapter 14 Training vs. Entraining

Appendix: Productive Thinking in Action

  Six Step Case Study, Jetways

  Glossary

  Notes

  Bibliography

  Index

  About the Author