英文原版 Made to Stick (EXP) 让创意更有黏性：创意直抵人心的六条路径英文版

2010版

50 九五品

库存2件

上海黄浦

认证卖家担保交易快速发货售后保障

作者Heath, Chip

出版社Random House Tra

ISBN9780812982008

出版时间1985

装帧平装

纸张轻型纸

页数322页

货号1-14

上书时间2024-09-21

已实名已认证进店收藏店铺

商品描述: Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
Paperback: 323 pages

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英文原版 Made to Stick (EXP) 让创意更有黏性：创意直抵人心的六条路径 英文版