英文书 Sun Tzu and the Art of Business: Six Strategic Principles for Managers Revised Edition by Mark R. McNeilly (Author)

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北京房山

认证卖家担保交易快速发货售后保障

作者Mark R. McNeilly (Author)

出版社Oxford University Press; Revised edition

ISBN9780195137897

出版时间1981

装帧平装

尺寸20.3 × 13.7 cm

页数261页

货号ER-150

上书时间2024-12-16

已实名已认证进店收藏店铺

商品描述: More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.