The Art of War for Small Business

图书标准信息

• 作者 Becky Sheetz-Runkle 著
• 出版社 McGraw-Hill
• 出版时间 2014-06
• ISBN 9780814433812
• 定价 180.40元
• 装帧 平装
• 开本 其他
• 纸张 其他
• 页数 240页
• 正文语种 英语
• 丛书 Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

【内容简介】

SunTzu'sancientTheArtofWarhasinspiredmilitary,political,andbusinessleadersacrosstheworldwithitsbrilliantstrategiesforprevailingagainstopponents.Atthecoreofthisclassictreatiseisthemessagethatsledgehammerapproachescanbackfire,andsizealonedoesnotguaranteewins.Strategy,positioning,planning,leadership-allplayequallysignificantroles,makingSunTzu'steachingsperfectforsmallbusinessownersandentrepreneursentrenchedinfiercecompetitionforcustomers,marketshare,talent...fortheirverysurvival.TheArtofWarforSmallBusinessisthefirstbooktoapplySunTzu'swisdomtothesmallbusinessarena.Featuringinspiringexamplesofentrepreneurialsuccess,thebook's12timelesslessonsrevealhowto:choosetherightgroundforyourbattles;preparewithoutfallingpreytoparalysis;leveragestrengthswhileovercominglimitations;strikecompetitors'weakestpointsandseizeeveryopportunity;focusprioritiesandresourcesonconqueringkeychallenges;gowheretheenemyisnot;andbuildandleveragestrategicalliances.Bigcompaniesmaydeployoverwhelmingforces,butsmallcompaniescanoutsmart,outmaneuver,andoutstrategizelargeradversariestocapturecrucialsectors,serveunmetneeds,andemergevictorious.

【作者简介】

BECKYSHEETZ-RUNKLEisastrategicmarketer,speaker,andmartialartist.SheistheauthorofSunTzuforWomen.