商务英语阅读4
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作者贺云 主编
出版社重庆大学出版社
ISBN9787562496601
出版时间2016-11
装帧平装
开本16开
纸张胶版纸
定价45元
货号24143262
上书时间2024-07-19
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【内容简介】:
贺云主编的《商务英语阅读(4新时代商务英语专业系列教材)》贯彻CBI(Content-Based Instruction)的教学理念，采用以主题为基础的原则进行编写，每个单元有一个特定的商务主题，整套教材有一个自身的内部体系。编者在选材时注意由浅入深，循序渐进，符合学生的认知规律。本套教材内容不但具有实用性、针对性和系统性，而且具有时代性和前瞻性，供高校商务英语专业本科一、二年学生作为商务英语阅读课程教材使用，也可作为英语类其他专业(英语语言文学专业及翻译学专业)及经管类专业学生的英语阅读教材。
【目录】:
Unit 1 Business Relationship
Part I Theme-Based Reading
Text A Building Better Business Relationships
Text B The Art of Business Relationships Through Social Media
Part II Reading Skills
Assessing the Author's Reliability
Part III Reading Practice
Section A Reading Comprehension
Section B Banked Cloze
Unit 2 Business Ethics
Part I Theme-Based Reading
Text A Ethics at Work: Are Women Generally More Ethical than Men in the Workplace?
Text B The Benefits of Corporate Social Responsibility will Move You to Act
Part II Reading Skills
Activating Prior Knowledge
Part III Reading Practice
Section A Reading Comprehension
Section B Banked Cloze
Unit 3 Innovation
Part I Theme-Based Reading
Text A Why Is It Hard to Innovate
Text B Food Shopping Online Turns to Unready Meals on Wheels
Part II Reading Skills
Schema
Part III Reading Practice
Section A Reading Comprehension
Section B Banked Cloze
Unit 4 Big Ideas
Part I Theme-Based Reading
Text A Ideas ReinvenTED
Text B How Far Can Amazon Go?
Part II Reading Skills
Idiomatic Language in Business English
Part III Reading Practice
Section A Reading Comprehension
Section B Banked Gloze
Unit 5 Conflict
Part I Theme-Based Reading
Text A Knowing about Conflict in the Workplace
Text B How to Handle Conflict in the Organization
Part II Reading Skills
Evaluating Internet Information
Part III Reading Practice
Section A Reading Comprehension
Section B Banked Gloze
Unit 6 Pilot Free Trade Zone
Part I Theme-Based Reading
Text A SH PFTZ: A New Era of Opening-up and Reform in China
Text B Shanghai Free Trade Zone: The Next Shenzhen?
Part II Reading Skills
Interpreting Visual Information
Part III Reading Practice
Section A Reading Comprehension
Section B Banked Cloze
Unit 7 Raising Finance
Part I Theme-Based Reading
Text A Financing a Start-up Business: Methods of Raising Capital
Text B Raising Capital: Equity vs. Debt
Part II Reading Skills
Visual Information: Pie/Circle charts
Part III Reading Practice
Section A Reading Comprehension
Section B Banked Cloze
Unit 8 Big Data
Part I Theme-Based Reading
Text A Big Data: The Management Revolution
Text B Data Scientist: The Sexiest Job of the 21st Century
Part II Reading Skills
Visual Information: Line Graphs
Part III Reading Practice
Section A Reading Comprehension
Section B Banked Cloze
Unit 9 Mergers and Acquisitions
Part I Theme-Based Reading
Text A Basics about Mergers and Acquisitions
Text B Global M&A Activity up 47% in 2014
Part II Reading Skills
Visual Information : Bar Charts
Part III Reading Practice
Section A Reading Comprehension
Section B Banked Cloze
Unit 10 Customer Servioe
Part I Theme-Based Reading
Text A Balancing Customer Service and Satisfaction
Text B The Customer Support Hierarchy of Needs
Part II Reading Skills
Visual Information : Tables
Part III Reading Practice
Section A Reading Comprehension
Section B Banked Cloze
Unit 11 The Basics of Investing
Part I Theme-Based Reading
Text A Why Do People Invest?
Text B The Pros and Cons of the Five Basic Investments
Part II Reading Skills
Visual Information: Flow Charts
Part III Reading Practice
Section A Reading Comprehension
Section B Banked Cloze
Unit 12 Problem Solving
Part I Theme-Based Reading
Text A Problem Solving ( I )
Text B Problem Solving ( II )
Part II Reading Skills
Previewing Long Material
Part III Reading Practice
Section A Reading Comprehension
Section B Banked Cloze
Vocabulary
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