Creativity, Inc.:Overcoming the Unseen Forces That Stand in the Way of True Inspiration
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九品
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作者Ed、Amy Wallace 著
出版社Random House
出版时间2014-04
装帧平装
货号ac12
上书时间2024-09-23
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图书标准信息
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作者
Ed、Amy Wallace 著
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出版社
Random House
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出版时间
2014-04
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ISBN
9780553841220
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定价
149.50元
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装帧
平装
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开本
其他
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纸张
其他
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页数
368页
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正文语种
英语
- 【内容简介】
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INTERNATIONALBESTSELLER
FromEdCatmull,co-founder(withSteveJobsandJohnLasseter)ofPixarAnimationStudios,comesanincisivebookaboutcreativityinbusiness—suretoappealtoreadersofDanielPink,TomPeters,andChipandDanHeath.
Creativity,Inc.isabookformanagerswhowanttoleadtheiremployeestonewheights,amanualforanyonewhostrivesfororiginality,andthefirst-ever,all-accesstripintothenervecenterofPixarAnimation—intothemeetings,postmortems,and“Braintrust”sessionswheresomeofthemostsuccessfulfilmsinhistoryaremade.Itis,atheart,abookabouthowtobuildacreativeculture—butitisalso,asPixarco-founderandpresidentEdCatmullwrites,“anexpressionoftheideasthatIbelievemakethebestinuspossible.”
Fornearlytwentyyears,Pixarhasdominatedtheworldofanimation,producingsuchbelovedfilmsastheToyStorytrilogy,Monsters,Inc.FindingNemo,TheIncredibles,Up,andWALL-E,whichhavegoneontosetbox-officerecordsandgarnerthirtyAcademyAwards.Thejoyousnessofthestorytelling,theinventiveplots,theemotionalauthenticity:Insomeways,Pixarmoviesareanobjectlessoninwhatcreativityreallyis.Here,inthisbook,CatmullrevealstheidealsandtechniquesthathavemadePixarsowidelyadmired—andsoprofitable.
Asayoungman,EdCatmullhadadream:tomakethefirstcomputer-animatedmovie.HenurturedthatdreamasaPh.D.studentattheUniversityofUtah,wheremanycomputersciencepioneersgottheirstart,andthenforgedapartnershipwithGeorgeLucasthatled,indirectly,tohisfoundingPixarwithSteveJobsandJohnLasseterin1986.Nineyearslater,ToyStorywasreleased,changinganimationforever.Theessentialingredientinthatmovie’ssuccess—andinthethirteenmoviesthatfollowed—wastheuniqueenvironmentthatCatmullandhiscolleaguesbuiltatPixar,basedonphilosophiesthatprotectthecreativeprocessanddefyconvention,suchas:
•Giveagoodideatoamediocreteam,andtheywillscrewitup.Butgiveamediocreideatoagreatteam,andtheywilleitherfixitorcomeupwithsomethingbetter.
•Ifyoudon’tstrivetouncoverwhatisunseenandunderstanditsnature,youwillbeillpreparedtolead.
•It’snotthemanager’sjobtopreventrisks.It’sthemanager’sjobtomakeitsafeforotherstotakethem.
•Thecostofpreventingerrorsisoftenfargreaterthanthecostoffixingthem.
•Acompany’scommunicationstructureshouldnotmirroritsorganizationalstructure.Everybodyshouldbeabletotalktoanybody.
•Donotassumethatgeneralagreementwillleadtochange—ittakessubstantialenergytomoveagroup,evenwhenallareonboard.
PraiseforCreativity,Inc.
“SteveJobs—notamaninclinedtohyperbolewhenaskedaboutthequalitiesofothers—oncedescribedEdCatmullas‘verywise,’‘veryself-aware,’‘reallythoughtful,’‘really,reallysmart,’andpossessing‘quietstrength,’allinasingleinterview.AnyreaderofCreativity,Inc.Catmull’snewbookontheartofrunningcreativecompanies,willhavetoagree.Catmull,presidentofbothPixarandWaltDisneyAnimation,haswrittenwhatjustmightbethemostthoughtfulmanagementbookever.”—FastCompany
“Awell-toldtale,fullofdetailaboutaninteresting,intricatebusiness...ForfansofPixarfilms,it’samust-read.Forfansofmanagementbooks,itbelongsonthe‘valueadded’shelf.”—TheWallStreetJournal,
- 【作者简介】
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EdCatmullisco-founderofPixarAnimationStudiosandpresidentofPixarAnimationandDisneyAnimation.HehasbeenhonoredwithfiveAcademyAwards,includingtheGordonE.SawyerAwardforlifetimeachievementinthefieldofcomputergraphics.HereceivedhisPh.D.incomputersciencefromtheUniversityofUtah.HelivesinSanFranciscowithhiswifeandchildren.
AmyWallaceisajournalistwhoseworkhasappearedinGQ,TheNewYorker,Wired,LosAngelesTimes,andTheNewYorkTimesMagazine.Shecurrentlyservesaseditor-at-largeatLosAngelesTimesmagazine.Previously,sheworkedasareporterandeditorattheLosAngelesTimesandwroteamonthlycolumnforTheNewYorkTimesSundayBusinesssection.ShelivesinLosAngeles.,,
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