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The Mind Of The Strategist:The Art of Japanese Business
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144
九品
仅1件
作者Kenichi Ohmae 著
出版社Oversea Publishing House
出版时间1991-08
版次1
装帧平装
货号6-1
上书时间2024-12-19
商品详情
- 品相描述:九品
图书标准信息
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作者
Kenichi Ohmae 著
-
出版社
Oversea Publishing House
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出版时间
1991-08
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版次
1
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ISBN
9780070479043
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定价
144.00元
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装帧
平装
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开本
32开
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纸张
胶版纸
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页数
304页
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正文语种
英语
- 【内容简介】
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AMasterfulAnalysisofCompany,Customer,andCompetitionKenichiOhmae-votedbyTheEconomistas"oneoftheworld'stopfivemanagementgurus"-changedthelandscapeofmanagementstrategyin"TheMindoftheStrategist".Inthiscompellingaccountofglobalbusinessdomination,Ohmaerevealsthevitalthinkingprocessesandplanningtechniquesofprominentcompanies,showingwhytheywork,andhowanycompanycanbenefitfromthem.Filledwithcasestudiesofstrategicthinkinginaction,Ohmae'sclassicworkinspirestoday'smanagerstoexceltonewheightsofbold,imaginativethinkingandsolutions."Inmanyways,Ohmaecanbeconsideredthemodernreincarnationofamucholderguru,AdamSmith."-"JournalofMarketing"."AfascinatingwindowintothemindofoneofJapan'spremierstrategists...fullofideasabouthowtoimprovestrategicthinking."-MichaelE.Porter,GraduateSchoolofBusinessAdministration,HarvardUniversity
- 【作者简介】
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Internationallyknownas“Mr.Strategy,”KenichiOhmaewasapartneratMcKinsey&Companyfor23years,andtodayheischairmanofOhmae&Associates.Heistheauthorofmorethan100books.
- 【目录】
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Introduction
Part 1 The Art of Strategic Thinking
1. Analysis: The Starting Point
2. Four Routes to Strategic Advantage
3. Focusing on Key Factors
4. Building on Relative Superiority
5. Pursuing Aggressive Initiatives
6. Exploiting Strategic Degrees of Freedom
7. The Secret of Strategic Vision
Part 2 Building Successful Strategies
8. The Strategic Triangle
9. Customer-Based Strategies
10. Corporate-Based Strategies
11. Competitor-Based Strategies
12. Corporate Strategy
Part 3 Modern Strategic Realities
13. Understanding the Economic Environment
14. Coping with Strategic Change
15. Japan: Myths and Realities
16. Foresighted Decision Making
17. A Strategic Success Formula?
Index
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