The Economic Naturalist：In Search of Explanations for Everyday Enigmas

图书标准信息

• 作者 Robert Frank 著
• 出版社 Basic Books
• 出版时间 2008-04
• 版次 1
• ISBN 9780465003570
• 定价 132.20元
• 装帧 平装
• 开本 大32开
• 纸张 胶版纸
• 页数 240页
• 正文语种 英语

【内容简介】

Whydothekeypadsondrive-upcashmachineshaveBrailledots?Whyareround-tripfaresfromOrlandotoKansasCityhigherthanthosefromKansasCitytoOrlando?Fordecades,RobertFrankhasbeenaskinghiseconomicsstudentstoposeandanswerquestionsliketheseasawayoflearninghoweconomicprinciplesoperateintherealworld-whichtheydoeverywhere,allthetime.Onceyoulearntothinklikeaneconomist,allkindsofpuzzlingobservationsstarttomakesense.Drive-upATMkeypadshaveBrailledotsbecauseitscheapertomakethesamemachineforbothdrive-upandwalk-uplocations.TravelersfromKansasCitytoOrlandopaylessbecausetheyareusuallyprice-sensitivetouristswithmanychoicesofdestination,whereastravelersoriginatingfromOrlandotypicallychooseKansasCityforspecificfamilyorbusinessreasons.TheEconomicNaturalistemploysbasiceconomicprinciplestoanswerscoresofintriguingquestionsfromeverydaylife,and,alongtheway,introduceskeyideassuchasthecost-benefitprinciple,thenocashonthetableprinciple,andthelawofoneprice.Thisisasdelightfulandpainlessawaytolearnfundamentaleconomicsasthereis.

【作者简介】

RobertH.FrankistheHenriettaJohnsonLouisProfessorofManagementandProfessorofEconomicsatCornellUniversity’sJohnsonGraduateSchoolofManagement.His"EconomicScene”columnappearsmonthlyintheNewYorkTimes.HispreviousbooksincludeTheWinner-Take-AllSociety(withPhilipCook),LuxuryFever,andPrinciplesofEconomics(withBenBernanke).Frank’smanyawardsincludetheAppleDistinguishedTeachingAwardandtheLeontiefPrizeforAdvancingtheFrontiersofEconomicThought.HelivesinIthaca,NewYork.

【目录】

Acknowledgments

Introduction

1 Rectangular Milk Cartons and Cylindrical Soda Cans: The Economics of Product Design

2 Free Peanuts and Expensive Batteries: Supply and Demand in Action

3 Why Equally Talented Workers Often Earn Different Salaries and Other Mysteries of the World of Work

4 Why Some Buyers Pay More Than Others: The Economics of Discount Pricing

5 Arms Races and the Tragedy of the Commons

6 The Myth of Ownership

7 Decoding Marketplace Signals

8 The Economic Naturalist Hits the Road

9 Psychology Meets Economics

10 The Informal Market for Personal Relationships

11 Two Originals

Parting Thoughts

Notes

Index