From Third World to First：The Singapore Story - 1965-2000

图书标准信息

• 作者 Lee Kuan Yew 著
• 出版社 HarperCollins US
• 出版时间 2000-10
• ISBN 9780060197766
• 定价 296.80元
• 装帧 精装
• 开本 其他
• 纸张 胶版纸
• 页数 752页
• 正文语种 英语

【内容简介】

HowdidtheGratefulDeaduseitsfanaticalfollowingtobuilda$100millionbrandthatstillthrivestoday?HowdidupstartBostonBeerCompany--makersofSamAdams--prevailoverrivalAnheuser-Buschwithoutanadvertisingbudget?Andhowdidlamscreatethepremiumpetfoodmarketandleapfrom$16millionto$600millioninsalesinjustfifteenyears,whilechargingtwicethepriceofcompetitorRalston-Purina?Theanswer:radicalmarketing.Inthisfresh,provocativebook,SamHillandGlennRifkinidentifythemar-ketingstrategiesthathaveenabledteninnovativecompaniestoemergeasindustryleaders.Whatdotheseorganizationshaveincommon?Eachisintuneemotionallywithitscustomerbase,allowingthemtogleansuperiormarketinginsightwithoutspendingmillionsofdollars.Eachismorefocusedonthebigpicture--growthandexpansion--ratherthanshort-termprofits.And,despitetheircurrentsuccess,eachstartedoutwithlittlemorethanapassionfortheirproduct.Engrossing,informative,andinvaluable,RadicalMarketingdemonstrateshowanycompany,largeorsmall,canachieveunprecedentedsuccessthroughinventiveandrevolutionarytactics.

【作者简介】

LaurieBethJonesisPresidentandfounderofTheJonesGroup,anadvertising,marketing,andbusinessdevelopmentfirmwhosemissionis"torecognize,promote,andinspiredivineexcellence."Withherpartner,MaryEllenDempsey,andateamofhighlyenergizedexperts,theyspecializeinhealthcaremarketing.ListedintheInternationalWho'sWho,LaurieisaformerpresidentoftheElPasochapterofAmericanWomeninRadioandTelevision,wasamongthefirstMostNotableWomenofTexas,wasnamedanOutstandingWestTexasScholar,andisanalumnaofLeadershipElPasoandLeadSanDiego.Shehaswonnumerousawardsindesign,copywriting,poetry,speech,andracquetball.ShelivesinCalifornia.