Hug Your Customers（英文原版）［精装］

图书标准信息

• 作者 Jack Mitchell 著
• 出版社 Hyperion
• 出版时间 2003-06
• ISBN 9781401300340
• 定价 285.00元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 304页
• 正文语种 英语

【内容简介】

Amasterofcustomerservicerevealshissecretsfordevelopinglong-lastingbusinessrelationshipsandcustomerloyalty."Weshowerourcustomerswithattention.There'snodoubtinmymindthatourphilosophycanbeappliedtosellingjustaboutanything—fromaircraftenginestobeanbags."(JackMitchell)Theonlywaytostayinbusinessiswithcustomers,andJackMitchellknowshowtoattractthem,andhowtokeepthem.
Hehasadeceptivelysimplebutwinningrelationshipapproachtocustomerservice—thatarelationshipisattheheartofeverytransaction.Jack'sbusinessphilosophyisbasedon"hugs"—personaltouchesthatimpressandsatisfythecustomer,suchas:—Rememberingthenameofyourcustomer'sdog

—Callingacustomertomakesurehe'ssatisfiedafterapurchase

—Havinga"kids'corner"withTV,books,andtreats

—Knowingyourcustomersgolfhandicap

—Introducingcustomerstobusinesscontacts

—LettingyourcustomeruseyourofficetomakeapersonalphonecallThisisaproventheory—huggingworks!Mitchells/Richardsachievesamongthehighestmarginsinitsindustry,aswellasamazingcustomerloyalty.Completewithanecdotesthatexemplifyoutstandingcustomerservice,HugYourCustomersshowshowanybusinesscanadaptthishuggingphilosophytoattractgreatstaff,lowermarketingcosts,andmaintainhighergrossmarginsandlong-termrevenues.Atatimewhencustomerservicehasbecomethedifferencebetweensuccessandfailure,HugYourCustomersshowshowJack'sone-of-a-kindphilosophybringstheresultsyou'relookingfor.

【作者简介】

JackMitchellistheCEOofMitchells/Richards,twoofthemostsuccessfulclothingstoresinthebusiness.Heandhiswife,Linda,liveinWilton,Connecticut,wheretheyraisetheirfoursons.