Strategic Project Management Made Simple: Practical Tools for Leaders and Teams

图书标准信息

• 作者 Terry Schmidt 著
• 出版社 Wiley
• 出版时间 2009-01
• 版次 1
• ISBN 9780470411582
• 定价 301.50元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 272页
• 正文语种 英语

【内容简介】

WhenFortuneMagazineestimatedthat70%ofallstrategiesfail,italsonotedthatmostofthesestrategieswerebasicallysound,butcouldnotbeexecuted.ThecentralpremiseofStrategicProjectManagementMadeSimpleisthatmostprojectsandstrategiesnevergetoffthegroundbecauseofadhoc,haphazard,andobsoletemethodsusedtoturntheirideasintocoherentandactionableplans.StrategicProjectManagementMadeSimpleisthefirstbooktocoupleastep–by–stepprocesswithaninteractivethinkingtoolthattakesastrategicapproachtodesigningprojectsandactioninitiatives.StrategicProjectManagementMadeSimplebuildsasolidplatformuponfourcriticalquestionsthatarevitalforteamstointelligentlyanswerinordertocreatetheirownstrong,strategicfoundation.Thesequestionsare:1.Whatarewetryingtoaccomplishandwhy?2.Howwillwemeasuresuccess?3.Whatotherconditionsmustexist?4.Howdowegetthere?Thisfreshapproachbeginswithclearlyunderstandingthewhatandwhyofaproject–comprehendingthebiggerpicturegoalsthatareoftengivenonlylipserviceorcursoryreviews.Thesecondandthirdquestionsclarifysuccessmeasuresandidentifytheriskyassumptionsthatcanlatercausepainifnotspottedearly.Thehowquestions–whataretheactivities,budgets,andschedules–comeslastinourfour–questionsystem.Bycontrast,mostprojectapproachesprematurelyconcentrateonthehowwithoutfirstadequatelyaddressingthethreeotherquestions.Thesefourquestionsguidereadersintofleshingoutasimple,yetsophisticated,mentalworkbenchcalled"theLogicalFramework"–aSystemsThinkingparadigmthatlaysoutone′sownprojectstrategyinaneasilyaccessible,interactive4x4matrix.Theinclusionofmemorablefeaturesandconcepts(fourcriticalquestions,LogFramematrix,If–thenthinking,andImplementationEquation)makethisbookunique.

【作者简介】

TERRYSCHMIDTisacertifiedPMPandinternationallyknownmanagementconsultantwhohelpsorganizationsbecomemorestrategic,productive,andprofitable.Hehasmorethanthirtyyearsofexperienceasanexecutive,educator,andstrategycoachinthirty-fourcountries.Thefounderofwww.ManagementPro.com,heteachesstrategicprojectmanagementattheUCLATechnicalManagementProgramandattheUniversityofWisconsin,andteachesteam-buildingattheMITProfessionalInstitute.HeisaffiliatedwiththeHainesCentre,aglobalallianceofmasterconsultantsinovertwentycountries.TerryisalifelonglearnerwithaBSinaerospaceengineeringfromtheUniversityofWashingtonandanMBAfromHarvard.FormoreonTerryandStrategicProjectManagementMadeSimple,visitwww.managementpro.com

【目录】

ForewordbyDaveAnderson.