Business Communication

图书标准信息

• 作者 Marty、Arthur H.、Dayle M. Smith 著
• 出版社 Wiley
• 出版时间 2006-08
• 版次 1
• ISBN 9780471790778
• 定价 547.80元
• 装帧 平装
• 开本 其他
• 纸张 胶版纸
• 页数 480页
• 正文语种 英语
• 丛书 Wiley Pathways

【内容简介】

MartyBrounsteinisthePrincipalofThePracticalSolutionsGroup,atrainingandconsultingfirmbasedintheSanFranciscoBayareathatspecializesinmanagementandorganizationaleffectiveness.Marty'sconsultingworkincludesone-on-onecoachingwithmanagersandexecutives,assistancetogroupsworkingtobecomeproductiveteams,andguidanceanddirectionfororganizationsestablishingpracticesforhighperformanceandemployeeretention.Histrainingprogramstargetmanagementaswellasemployee-developmentissuesincludingleadership,teamdevelopment,customerservice,andeffectivecommunication.Asaconsultant,speaker,andtrainersince1991,Martyhasservedawidevarietyoforganizationsfromhightechtogovernment,forprofittonon-profit.Hehasabachelor'sdegreeineducationandhistoryandamaster'sdegreeinindustrialrelations.Priortobeginninghisconsultingcareer,hespentacoupleofyearsasahumanresourcesexecutive.

【作者简介】

MartyBrounsteinisthePrincipalofThePracticalSolutionsGroup,atrainingandconsultingfirmbasedintheSanFranciscoBayareathatspecializesinmanagementandorganizationaleffectiveness.Marty'sconsultingworkincludesone-on-onecoachingwithmanagersandexecutives,assistancetogroupsworkingtobecomeproductiveteams,andguidanceanddirectionfororganizationsestablishingpracticesforhighperformanceandemployeeretention.Histrainingprogramstargetmanagementaswellasemployee-developmentissuesincludingleadership,teamdevelopment,customerservice,andeffectivecommunication.Asaconsultant,speaker,andtrainersince1991,Martyhasservedawidevarietyoforganizationsfromhightechtogovernment,forprofittonon-profit.Hehasabachelor'sdegreeineducationandhistoryandamaster'sdegreeinindustrialrelations.Priortobeginninghisconsultingcareer,hespentacoupleofyearsasahumanresourcesexecutive.

【目录】

Part I: Foundations of Business Communication. 

　1. Understanding Business Communication. 

　2. Mastering Communication Skills. 

　3. Effective Conflict Resolution. 

Part II: The Writing Process. 

　4. Writing for Business Audiences. 

　5. Writing and Revising Business Communications. 

Part III: Letters, Memos, E-Mail, and Other Brief Messages. 

　6. Managing Memos and E-Mail. 

　7. Writing Positive Business Letters. 

　8. Writing Negative Messages. 

　9. Writing Persuasively. 

Part IV: Developing Speaking Skills. 

　10. Spoken Communication. 

　11. Giving Speeches and Oral Presentations. 

Part V: Reports and Proposals. 

　12. Writing Business Reports. 

　13. Writing Business Proposals. 

Part VI: Employment Messages. 

　14. Writing Resumes and Job Letters. 

　15. Interviewing for Employment. 

Appendix A. 

Appendix B. 

Appendix C. 

Glossary. 

Index.