Cradle to Cradle

图书标准信息

• 作者 Michael、William McDonough 著
• 出版社 Vintage
• 出版时间 2009-01
• ISBN 9780099535478
• 定价 101.50元
• 装帧 平装
• 开本 其他
• 纸张 其他
• 页数 208页
• 正文语种 英语

【内容简介】

Reduce,reuse,recycle'urgeenvironmentalists;inotherwords,domorewithlessinordertominimizedamage.ButasarchitectWilliamMcDonoughandchemistMichaelBraungartpointoutinthisprovocative,visionarybook,thisapproachonlyperpetuatestheone-way,'cradletograve'manufacturingmodel,datingtotheIndustrialRevolution,thatcreatessuchfantasticamountsofwasteandpollutioninthefirstplace.Whynotchallengethebeliefthathumanindustrymustdamagethenaturalworld?Infact,whynottakenatureitselfasourmodelformakingthings?Atreeproducesthousandsofblossomsinordertocreateanothertree,yetweconsideritsabundancenotwastefulbutsafe,beautifulandhighlyeffective.Wasteequalsfood.Guidedbythisprinciple,McDonoughandBraungartexplainhowproductscanbedesignedfromtheoutsetsothat,aftertheirusefullives,theywillprovidenourishmentforsomethingnew-continuallycirculatingaspureandviablematerialswithina'cradletocradle'model.Drawingontheirexperienceinredesigningeverythingfromcarpetingtocorporatecampuses,McDonoughandBraungartmakeanexcitingandviablecaseforputtingeco-effectivenessintopractice,andshowhowanyoneinvolvedinmakinganythingcanbegintodosoaswell.

【作者简介】

MichaelBraungartisachemistandfounderoftheEnvironmentalProtectionEncouragementAgency(EPEA)inHamburg.Hehasbeenlecturingatuniversities,businessesandinstitutionsaroundtheworldsince1984oncriticalnewconceptsforecologicalchemistry,andistherecipientofnumerousawards,honoursandfellowships.WilliamMcDonoughisanarchitectandfoundingprincipalofWilliamMcDonough+ParnersbasedinVirginia.In1999,Timemagazinerecognisedhimasa'HeroforourPlanet',andin1996hereceivedthePresidentialAwardforSustainableDevelopment,thehighestenvironmentalhonourgivenbytheUnitedStates.