Ask, Measure, Learn

图书标准信息

• 作者 Lutz、Soumitra Dutta 著
• 出版社 O'Reilly Media
• 出版时间 2014-02
• 版次 1
• ISBN 9781449336752
• 定价 292.70元
• 装帧 平装
• 开本 其他
• 纸张 其他
• 页数 338页
• 正文语种 英语

【内容简介】

Youcanmeasurepracticallyanythingintheageofsocialmedia,butifyoudon’tknowwhatyou’relookingfor,collectingmountainsofdatawon’tyieldagrainofinsight.Thisnon-technicalguideshowsyouhowtoextractsignificantbusinessvaluefrombigdatawithAsk-Measure-Learn,asystemthathelpsyouasktherightquestions,measuretherightdata,andthenlearnfromtheresults.AuthorsLutzFingerandSoumitraDuttaoriginallydevisedthissystemtohelpgovernmentsandNGOssiftthroughvolumesofdata.Withthisbook,thesetwoexpertsprovidebusinessmanagersandanalystswithahigh-leveloverviewoftheAsk-Measure-Learnsystem,anddemonstratespecificwaystoapplysocialmediaanalyticstomarketing,sales,publicrelations,andcustomermanagement,usingexamplesandcasestudies.

【作者简介】

LUTZFINGER,adirectoratLinkedIn,isanauthorityonsocialmediaandtextanalytics.He’salsoco-founderandformerCEOofFisheyeAnalytics,amediadata-miningcompanywhoseproductssupportgovernmentsandvariousNGOs,suchastheOrganisationforEconomicCo-operationandDevelopment(OECD)andtheInternationalOlympicCommittee,whichwasacquiredbytheWPPgroup.

LutzisahighlyregardedtechnologyexecutivewhobuiltasalescenterforDellEuropeaswellasanincubatorformobileapplicationsatEricsson.Heisapopularpublicspeakeronbusinessanalyticsandservesasanadvisorandboardmemberatseveraldata-centriccorporationsinEuropeandtheUS.HehasanMBAfromINSEADaswellasanMSinquantumphysicsfromTUBerlin(Germany).SOUMITRADUTTA,anauthorityontheimpactofnewtechnologyonbusiness,isthedeanoftheSamuelCurtisJohnsonGraduateSchoolofManagementatCornellUniversity.PreviouslyhewasaProfessoratINSEAD,aleadinggraduatebusinessschool.Heisalsoco-founderandformerChairmanofFisheyeAnalytics.