Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques

图书标准信息

• 作者 Marty Weintraub 著
• 出版社 Wiley
• 出版时间 2011-07
• 版次 1
• ISBN 9781118022511
• 定价 301.50元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 288页
• 正文语种 英语
• 丛书 Essentials of Psychological Assessment

【内容简介】

ExpertFacebookadvertisingtechniquesyouwon′tfindanywhereelse!Facebookhasexplodedtoacommunityofmorethanhalfabillionpeoplearoundtheworld,makingitadeliciouslyfertileplaygroundformarketersonthecuttingedge.WhetheryouwanttoleverageFacebookAdstogenerate"Likes,"promoteevents,sellproducts,marketapplications,deploynext–genPR,,thisuniqueguideistheultimateresourceonFacebook′swildlysuccessfulpay–per–clickadvertisingplatform.Featuringcleverworkarounds,unprecedentedtricks,andlittle–knowntipsfortriumphantFacebookadvertising,it’samust–haveontheonlinemarketer’sbookshelf.FacebookadvertisingexpertMartyWeintraubsharesundocumentedhow–toadviceoneverythingfromtargetingmethods,advancedadvertisingtechniques,writingcompellingads,launchingacampaign,monitoringandoptimizingcampaigns,andtonsmore.KillerFacebookAdsservesupimmediatelyactionabletips&tacticsthatspanthegambit.?LearnwhatFacebookadsaregoodfor,howtosetgoals,andcommunicateclearobjectivestoyourbossandstakeholders.MasterhighlyfocuseddemographictargetingonFacebook′ssocialgraph.Zeroinonrelevantcustomersnow.Getextraordinaryadviceforusingeachavailableadelement—headline,bodytext,images,logos,etc.—formaximumeffectHowtolaunchaFacebookadvertisingcampaignandcrucialmonitoringandoptimizingtechniquesEssentialmetricsandreportingconsiderationsCaptivatingcasestudiesdrawnfromtheauthor′sextensiveFacebookadvertisingexperience,highlightinglessonsfromchallengesandsuccessesTastybonus:arobusttargetingappendixjam–packedwithamazingtargetingcombos?Packedwithhands–ontutorialsandexpert–leveltechniquesandtacticsforexecutinganeffectiveadvertisingcampaign,thisone–of–a–kindbookissuretohelpyoudevelop,implement,measure,andmaintainsuccessfulFacebookadcampaigns.

【作者简介】

MartyWeintraubisCEOofaimClear,anonlinemarketingagencythathasmanagedFacebookadcampaignsgeneratingover10billionimpressionsinternationallyforclientsincludingMarthaStewart.com,Siemens,SecondLife,BudgetDirect,andotherglobalbrands.He'swrittenextensivelyforSearchEngineWatch,SearchEngineLand,SearchEngineRoundtable,andothers.Marty'saimClearblog(aimclearblog.com)hasbeencitedasamongtheTechnoratiTop10SmallBusinessBlogs,CisionTop10SocialMediaBlogs,andPRWeb's25EssentialPublicRelationsBlogsYouShouldBeReading,andithasalsobeenlistedintheAdAgePower150.MartyfoundedandproducestheaimClearFullDayFacebookMarketingIntensiveWorkshopandalsospeaksregularlyatSearchEngineStrategies(SES),SearchMarketingExpo(SMX),PubCon,SEMpdx,InternationalSearchSummit,AllFacebookSummit,Socialize,OMMA,SearchInsiderSummit,andatuniversities.

【目录】

Chapter1.GeneralPrinciplesofEvidence-BasedInstruction.