In this second edition of their classic book on personal brandDavid McNally and Karl Speak show that developing a personal brandis not about constructing a contrived image. Rather, it is aprocess of discovering who you really are and what you aspire tobe. The hallmark insight of this new edition is that the best wayto establish a strong and memorable brand is to make a positivedifference in the lives of others through making lastingimpressions that build trusting relationships.
McNally and Speak take you through the process of identifying thekey components of your brand, conveying that brand to the world,checking how closely your brand aligns with important relationshipsin your life—particularly your employer—and assessing your progressalong the way. This thoroughly revised and updated edition featuresnew material on how to use social media to build a powerfulpersonal brand and case studies of individuals whose personalbrands have changed the world.
【作者简介】
David McNally has enjoyed an extensive international businesscareer and is among an elite group of recipients elected into theSpeaker Hall of Fame by the National Speakers Association (NSA).David is also the author of the bestselling books Even Eagles Needa Push: Learning to Soar in a Changing World and The Eagle'sSecret: Success Strategies for Thriving at Work and in Life. Now asthe president of TransForm Corporation, David and his team workwith many of the world’s most successful companies preparing theiremployees to compete in an ever more complex future. Clientsinclude Abbott, Ameriprise, Carlson Wagonlit Travel, DeltaAirlines, Fidelity, Gartner, Otto Bock, Perkin Elmer, Pulte Homes,and Thrivent Financial.
Karl D. Speak has earned a global reputation for his proven andunconventional approach to using brand as an innovativecustomer-centric leadership platform. Through Brand Tool Box, Ltd.,the company he founded in 1984, Karl’s pioneering work on personaland organizational brand alignment has created a breakthroughframework for implementing internal brand-building andcustomer-centric organizational development programs being used byorganizations in every industry around the world. In addition tohis consulting practice, Karl is a bestselling author andsought-after speaker. Karl has taught in the MBA programs atUniversity of Minnesota, Saint Thomas University, and has been aguest lecturer at University of Westminster in London, CapellaUniversity, and ESADE University in Madrid, among others.
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